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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
Keeping new membersengaged with your association is key. The first interactions with your organization make a lasting impression on a new member. The first interactions with your organization make a lasting impression on a new member. This approach ensures your organization thrives for years to come. They provide.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Microlearning.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Memberengagement. Call-a-member month.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years.
Memberengagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is memberengagement. Understanding that pathway that a member should be on helps in every department.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.
After working with hundreds of associations over 20 years, we can confidently say memberengagement is always a top priority.The problem is most associations.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. The Keys to Marketing Across Generations in 2025 Join a Gen-Xer and a Millennial whove cracked the code to cross-generational marketing to drive demand. GA help from sponsors.
The post A Journey: From MemberMarketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the MemberEngagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. .
As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. About Gartner Digital Markets: Gartner Digital Markets is the world’s largest platform for finding software and services.
Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?
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The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Host: re:Members Tue 3/4 at 12 p.m. Find out how the 2025 trends compare to 2024s. More info/register. 1 CAE credit.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.
For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth. Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?
Small Staff Insights to Fuel Your Year: Breaking down the Small Staff Benchmark Report The 2024 Small Staff Benchmark Report offers a comprehensive look at how small associations are performing across key areas like memberengagement, technology adoption, and revenue growth. More info/register. 1 CAE credit. 1 CAE credit. 1 CAE credit.
Memberengagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. According to the Community Brands MemberEngagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations.
Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Does your platform support ongoing memberengagement? Get the Guide 1.
During the MemberEngagement Labs with Impexium , 478 association leaders shared their insights on everything from new memberengagement to volunteer engagement. Content marketing, 2. You might not have heard of this tip: Turn an event into research, or your research into an event. Word of mouth, 3.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels.
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Even small associations can use social media to take memberengagement to the next level. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. The post Make your association a part of your members’ social habits appeared first on YourMembership.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture memberengagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a MemberEngagement Lab participant. Webinar latecomers.
I’ve written quite a bit about the new member onboarding process and keeping new membersengaged because addressing these topics is critical to any association’s long-term success.
Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective memberengagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.
5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC.
GrowthZone explains how to use the five pillars of communities to engagemembers: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Host: Marketing General Inc.
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