Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years.

Arlington 258

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Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Marketing 321

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Association Analytics

SEPTEMBER 23, 2024

Member engagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. Understanding that pathway that a member should be on helps in every department.

Member Engagement 169

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Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258

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Association Analytics

JANUARY 17, 2024

After working with hundreds of associations over 20 years, we can confidently say member engagement is always a top priority.The problem is most associations.

Member Engagement 169

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Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. The Keys to Marketing Across Generations in 2025 Join a Gen-Xer and a Millennial whove cracked the code to cross-generational marketing to drive demand. GA help from sponsors.

Certificate 286

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Higher Logic

JULY 29, 2022

The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. .

Marketing 177

Marketing Member Engagement 177

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. About Gartner Digital Markets: Gartner Digital Markets is the world’s largest platform for finding software and services.

Marketing 103

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Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

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Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.

Revenue 120

Revenue Member Engagement Marketing Communications 120

Reid All About it

FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Host: re:Members Tue 3/4 at 12 p.m. Find out how the 2025 trends compare to 2024s. More info/register. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Association Adviser

APRIL 17, 2024

For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth. Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas.

Member Engagement 152

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Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?

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Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content 247

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Reid All About it

JANUARY 17, 2025

Small Staff Insights to Fuel Your Year: Breaking down the Small Staff Benchmark Report The 2024 Small Staff Benchmark Report offers a comprehensive look at how small associations are performing across key areas like member engagement, technology adoption, and revenue growth. More info/register. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Education 264

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Wild Apricot

MAY 27, 2021

Member engagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website.

Strategy 302

Strategy Social Media Member Engagement Marketing 302

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Content 169

Content Marketing Member Engagement Resources 169

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

YourMembership

NOVEMBER 22, 2019

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. According to the Community Brands Member Engagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations.

Association Value 311

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Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Member Engagement Tools 287

.orgSource

NOVEMBER 20, 2024

To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from member engagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.

Member Engagement 88

Member Engagement Member Experience Tools Innovation 88

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Does your platform support ongoing member engagement? Get the Guide 1.

Technology 264

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Elevating Engagement

OCTOBER 14, 2024

During the Member Engagement Labs with Impexium , 478 association leaders shared their insights on everything from new member engagement to volunteer engagement. Content marketing, 2. You might not have heard of this tip: Turn an event into research, or your research into an event. Word of mouth, 3.

How To 98

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Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 369

Montana Education Conference Member Engagement 369

YourMembership

JANUARY 13, 2020

Even small associations can use social media to take member engagement to the next level. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. The post Make your association a part of your members’ social habits appeared first on YourMembership.

Social Media 260

Social Media Member Engagement Organization Marketing 260

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth.

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 270

DC Member Engagement Washington Innovation 270

YourMembership

SEPTEMBER 18, 2018

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success.

How To 327

How To Member Engagement Process Organization 327

Nimble AMS

DECEMBER 2, 2024

Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.

Social Media 100

Social Media Tips United States Technology 100

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology Strategy St. Louis System 370

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Member Engagement Software 250

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

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Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Host: Marketing General Inc.

LMS 270

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