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Leveraging AI for Personalized Member Engagement 

.orgSource

Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. It can even understand written feedback and questions from members, thanks to its ability to process human language. The result?

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it.

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Member engagement. Call-a-member month.

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Association Brain Food: 11.8.24

Reid All About it

They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners. New member engagement. Don’t leave your new members hanging. More info/register.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?

Revenue 211
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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258
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Association Brain Food: 1.17.25

Reid All About it

Their 4-step process for planning and managing an awards program will help you map out a plan for success. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Hear how NAPA used data to address member needs and operational gaps, achieving measurable results.

Education 264