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Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. More meaningful connections, a higher likelihood of renewal, and increased member loyalty.
Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for MemberEngagement appeared first on YourMembership. This approach.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Memberengagement. Call-a-member month.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Download the Event Technology Buyer’s Guide for Associations now.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. How well does your membership strategy and marketing align with her assertion?
They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners. New memberengagement. Don’t leave your new members hanging. More info/register.
Member service. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. More info/register.
Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces Discover how innovative marketplace platforms are transforming the way associations connect with industry sponsors, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. 1 CAE credit. More info/register.
Memberengagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is memberengagement. Understanding that pathway that a member should be on helps in every department.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
After working with hundreds of associations over 20 years, we can confidently say memberengagement is always a top priority.The problem is most associations.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects. Staff committee liaison.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Member surveys. Membership meetups.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
In today’s increasingly digital world, adopting new technologies is no longer optional for associations—it’s essential. But technology alone isn’t enough. By cultivating a culture that prioritizes digital transformation, associations can stay competitive, deliver better member experiences, and operate more efficiently.
I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. MemberEngagement Party. Demystifying Event Marketing.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. Host: ASAE.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. Additionally, the research highlighted the emerging use of AI technology.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
TECH TIP: Integrate Nimble AMS with GiveSmart to leverage text-to-give technology to take your #GivingTuesday campaign to the next level. Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.
Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. 2025 is right around the corner!
Read our blog to begin preparing your organization for new technology today. How to build an expert internal AMS selection team “Every selection team for new technology needs representatives across the board,” said Collier Faubion, Nimble AMS Lead Sales Engineer and Non-Profit Advocate. Membership, finance, marketing, IT, and more).
Amanda Kaiser, MemberEngagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
GrowthZone explains how to use the five pillars of communities to engagemembers: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Innovation culture.
After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Event engagement. Memberengagement.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. The learning management system (LMS) market has exploded in response. Memberengagement. Membership. Industry partner trouble.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. Host: KnowBe4.
This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
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