Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198

Marketing eBook Content System 198

Reid All About it

NOVEMBER 8, 2024

Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. More info/register (ASAE members only). . Hear experiences and insights that will help shape the future of your association marketing team. and intangible benefits of certification (e.g.,

Certificate 252

Certificate DC Education Tips 252

Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Microlearning.

Chicago 275

Chicago Revenue Education Member Engagement 275

EventMobi: Association Events

SEPTEMBER 13, 2023

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

Member Experience 130

Member Experience Tips How To Software 130

Nimble AMS

JULY 18, 2023

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

Member Experience 124

Member Experience Technology Social Media Software 124

Reid All About it

FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. 1 CAE credit. More info/register. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

DC 258

DC Education Arlington Case Study 258

Membersuite

JANUARY 12, 2022

Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the member experience and making sure it aligns with what members expect from your association now. Map the Member Journey .

Member Experience 122

Member Experience How To Software Learning Management System 122

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

MemberClicks

NOVEMBER 15, 2024

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

Member Experience 94

Member Experience How To Membership Management Survey 94

.orgSource

AUGUST 19, 2024

The last thing you want to do is create roadblocks to the collaboration and agility needed for success in digital markets. The post Good Data Governance Equals Great Member Experiences appeared first on.orgSource. When employees throughout the organization become effective stewards, data transcends its status as information.

Member Experience 100

Member Experience Guidelines Review Education 100

Association Analytics

AUGUST 26, 2021

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130

Class Member Experience Revenue Member Engagement 130

Association Analytics

AUGUST 26, 2021

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130

Class Member Experience Revenue Member Engagement 130

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Here are some ideas to get you started. First Name. Want to hear another crazy stat?

Marketing 197

Marketing Illinois Florida Examples 197

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Good luck, marketers! But it doesn’t have to be!

Report 203

Report Tips Marketing eBook 203

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. You’ve got a customer or member database that holds all your member information.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Nimble AMS

DECEMBER 22, 2024

When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior member experience. Identify members in their grace period with a clear visual indicator, enabling you to market effectively and offer them a chance to become active members again.

Products 118

Products Directory Software LMS 118

YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C.

Conference 210

Conference Communications Marketing Content 210

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Higher Logic

MAY 20, 2020

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

NOVEMBER 20, 2024

By cultivating a culture that prioritizes digital transformation, associations can stay competitive, deliver better member experiences, and operate more efficiently. Why a Digital-First Culture Matters Improved Member Engagement : A digital-first culture helps associations meet members where they are—online.

Member Engagement 88

Member Engagement Member Experience Tools Innovation 88

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

DECEMBER 19, 2018

In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289

Marketing Tools Survey Cost 289

Association Analytics

MAY 4, 2023

It can also help you identify which programs are resonating with members and which need improvement. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? Membership?

Tools 321

Tools Event Planning Member Experience Tips 321

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Learn more.

Content 119

Content Marketing How To LMS 119

Nimble AMS

DECEMBER 6, 2024

Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? Additionally, with better awareness of all your data, youll be ready to protect your members privacy and security. Read our free guide today.

millennials 111

millennials Tools Technology Social Media 111

YourMembership

FEBRUARY 16, 2018

Are you doing all you can to give them a stellar experience? Creating member journey maps is an effective way to see your members’ experience from their point of view. The post Walk a mile in your members’ shoes to identify areas for improvement. Journey maps. appeared first on YourMembership.

Member Experience 484

Member Experience Member Engagement Marketing 484

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Survey 275

Survey Content Education Strategy 275

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I bet your members would love this valuable benefit too.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

MAY 3, 2019

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Leverage Data to Drive Member Engagement.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Member experience. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270