Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Pricing Strategy for Service Businesses Organizations are constantly revisiting pricing questions. Learn how AI can be used to measure audience gaps, sales targets, and surface marketing targets—at the click of a button.

Video 213

Video Content Revenue Strategy 213

Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation. But importantly, here's what I didn't do.

Member Research 159

Member Research Newsletter Resources Organization 159

Association Success

MAY 28, 2019

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. On behalf of our mission statement and members, we went through a two-year rebrand. The Future of the Profession.

Survey 113

Survey Social Media Member Research Marketing 113

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98

Report Recruitment Recruiting Innovation 98

Smooth The Path

AUGUST 30, 2016

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.

New York 87

New York Social Media Price Member Research 87

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

APRIL 24, 2018

Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Even the organizations that aren’t consistently innovating seem to recognize its value. Defining Innovation. That really got us going.”.

Innovation 100

Innovation Membership Management Process Products 100

Associations Now

MARCH 19, 2019

Also: Finding a learning management system fit for your organization. A learning management system, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging. It doesn’t come without risks , says member researcher Amanda Kaiser.

LMS 67

LMS Learning Management System Software System 67

Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

Social Media 52

Social Media Recruiting Recruitment Member Research 52

Sequence Consulting

SEPTEMBER 8, 2022

As professionals, you provide substantial value, and it’s only reasonable for your members to contribute accordingly. To effectively raise dues and gain support from your members, your organization should consider three essential steps. It is helpful to know what similar organizations charge their members.

Revenue 72

Revenue Strategy Price Analysis 72

GrowthZone

JUNE 28, 2017

If you’ve invested in discovering your association’s VP (value proposition), and it’s been around for two or more years, you may feel like it’s time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. Have your member’s biggest worries or needs changed?

Survey 60

Survey Tools Examples Member Research 60

Fonteva

FEBRUARY 9, 2021

Every piece of data and information you have on your members should live in your member database, also known as a constituent relationship management (CRM) system. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

MAY 7, 2017

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Deeply understanding members is at the root of it all.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. After a drop in 2010, 52 percent of associations saw an increase in membership in 2013.

Report 40

Report Survey Member Engagement Member Research 40

Smooth The Path

NOVEMBER 29, 2016

What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. They don’t know anyone but, it seems like everyone else does.

Innovation 60

Innovation Conference Committee Member Research 60

SCD Group

OCTOBER 18, 2012

Association boards often have two major areas that keep them from moving the organization forward. This program creep often taxes staff and the organization without adding real value to members and prospects. Consider member research (not a quick emailed survey) to analyze member needs and association programs.

Committee 40

Committee Cost Survey Member Research 40

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.

Connecticut 40

Connecticut New York New Jersey Member Research 40

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. “Attendance isn’t as projected.” Even worse: You’ve been called to your CEO’s office to update her on how things are going. What’s the worst-case scenario?

Boston 40

Boston Project Social Media Member Research 40

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Using a constituent relationship management system is important for keeping all your data on your members in one organized place. What is an AMS platform?

Association Software 40

Association Software Software Tools Association Management 40

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Committee 40

Committee Team Library Review 40

Smooth The Path

MAY 23, 2017

Day 1 is the term that Jeff Bezos uses for an organization’s startup and growth phases. He talks about “Day 1 vitality” which I assume he means when organizations are delivering to their customers’ much needed great value. We can change the organization’s strategy. Day 2 is the spiral of decline.

Project 89

Project Member Engagement Conference Strategy 89

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72