This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.
As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.
Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Donna Oser, director of executive search services, Michigan Association of School Boards. Together, Scott and I will present: Under Pressure: Navigating Extreme Association Trends.
Henry Center for Executive Development at Michigan State University, and Aaron Wolowiec, founder and president of Event Garde. From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center.
So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit. I consider my own work with the Michigan Association of REALTORS earlier this year.
limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information). Every couple of months, as I write my column for Michigan Meetings + Events magazine , I have the opportunity to practice this very same exercise. It also means scaling back those we do choose to send (e.g.,
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: It’s February…the month of love, candy hearts, chocolate and other sweet treats.
Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.
A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities.
After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.
As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. Wolowiec now writes a regular column in Michigan Meetings + Events magazine and he’s been featured as part of two magazine cover stories.
Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Michigan Meetings & Events.
She and Peggy Hoffman , president of Mariner Management and Marketing, LLC , recently co-authored a whitepaper, “ The Mission Driven Volunteer.”. Peggy Hoffman, president of Mariner Management and Marketing, LLC. For more information on this topic, please read Aaron Wolowiec’s column in the fall issue of Michigan Meetings.
On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.
A group of Michigan women in the craft beverage industry hope to increase its diversity by launching a new association next month—complete with a selection of new brews. The idea for Fermenta, a new Michigan nonprofit for women involved in all alcoholic craft beverage industries, was first discussed in April. said in a news release.
Robertson and Cheryl Ronk, president of Michigan Society of Association Executives (MSAE), will close ORGPRO with a session titled, “ Association Trends – Future Strategic Issues.”. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations.
Peggy Hoffman, president of Mariner Management and Marketing, LLC. I’m media communications manager for Michigan State University. college football; and Lake Michigan summers. If you’re not yet signed up for our quick, fun, easy-to-read tips, news and association industry information, click here to join our mailing list.
The goal of the Intern Bill of Rights is to improve internships for interns, employers and society as a whole,” said Nathan Parcells, co-founder and chief marketing officer of InternMatch. “It Next week, I’ll be talking with Cheryl Ronk, president of Michigan Society of Association Executives , about MSAE’s intern program.
But regardless of size, every city has advantages and disadvantages, so it’s important for marketers to think about how not to oversell the city, but instead focus on telling a new and different story, he said. In 2012, Detroit’s population was 701,475, according to the U.S.
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.
The Toy Association, which puts on two Toy Fair marketplaces annually, has taken those events virtual by putting on a series of digital “seven-day market weeks” that will help toymakers show off their wares through a number of virtual events. Among them: Building a virtual expo hall. The first virtual event will take place starting July 13.
How the Michigan SAE lost their website when their hosting company fell victim to ransomware. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Innovative Event Marketing Strategies for 2021. Don Neal, 360 Live Media ).
In the 116th Congress, she focused extensively on antitrust issues and served as a key advisor in the Committee’s bipartisan investigation into competition in digital markets. Bos is a graduate of Hope College in Holland, Michigan. ###. She also previously worked for Congressman Pete Hoekstra (R-MI).
Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.
As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.
Next week I have the pleasure of participating in the Michigan Society of Association Executives’ annual convention, colloquially known as OrgPro. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.
Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.
According to the advisory firm IDC, the online community market will reach $1.2 A University of Michigan study found that customers / members spent 19 per cent more after joining a company’s online community. Online communities have become a valuable component of an organization’s engagement strategy. billion dollars by 2019.
As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. Tagoras has produced a list of tips for associations that want to compete in a global market for continuing education and professional development. I love working with students. They’re brilliant.
Manufacturer and Business Association, Michigan Dental Association, National Apartment Association, National Association of Realtors, NFIB, National Restaurant Association, National Marine Manufacturers Association, and Transportation Intermediaries Association.
See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal. Marketing Manager, Notified.
I’m in the middle of developing a marketing strategy, including a website revamp, for a local food bank. Food Gatherers in Michigan does a nice job with this approach to their website, focusing on volunteers with their imagery. Or you’ll see grateful clients receiving the food. donate, volunteer, get food).
Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. She holds a master’s degree in Public Administration from Western Michigan University.
Gail graduated from Central Michigan University with a major in journalism. Reviewed content marketing ideas and other items for meeting tomorrow with potential Marketing and Communications Committee Members. Chatted with volunteer coordinator about content marketing items — she will also be at the meeting.
One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: American Marketing Association. Host: American Marketing Association. More info/register.
The rise in production of newer varieties of apples aimed at the fresh consumption domestic market has caused demand for Red Delicious to decline,” USApple Director of Regulatory and Industry Affairs Mark Seetin stated. he called it “important in the export market, where it makes up roughly half of our apple exports.”. Export power.
Katie Houston is Marketing & PR Coordinator at the Kalamazoo Institute of Arts , which includes the Kirk Newman Art School. Reheat leftovers and head to courtyard, but too chilly/breezy this July day (welcome to Michigan). Tell us what you do in a typical day as a nonprofit communications pro. to 4:00 p.m.
Members" are not "markets" and we should not allow ourselves to re-define humans this way. For example, Michigan has been systematically removing elected city councils and boards and replacing them with appointed (not elected) "financial managers." How can the "competency based board" concept possibly lead to a bad outcome?
Vice President of Membership and Marketing, National Association of RV Parks and Campgrounds (ARVC). CEO, Michigan State Medical Society. However, in the last few years, I now “third-guess” my decisions since I am older. Heck, I know what I am doing! Breathe … you got it! David Basler. Julie Novak.
Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more. It was scary.
NICB is worried some of those cars may be repaired and put back on the market. A problematic vehicle from recent flooding in Louisiana might end up in, say, Nevada or Michigan. The post Bureau Moves to Stop Flood-Damaged Vehicles from Deluging Market appeared first on Associations Now. It’s called “title-washing,” he said.
Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.
My name is Theresa Casey and I work for Kids Hope USA, a national nonprofit headquartered in Zeeland, Michigan. Here is a story we received from Theresa Casey of Kids Hope USA after she attended our annual report webinar at CharityHowTo: Good Afternoon! My boss and I listened to your webinar on Annual Reports.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content