Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

millennials 370

millennials Survey Team Education 370

Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

millennials 169

millennials Tips Social Media Strategy 169

Associations Now

FEBRUARY 8, 2019

A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in part to save money, they aren’t so excited to mention that detail to the boss—even if their supervisor does the same thing. The post Study: Millennials Love Bleisure, But Don’t Tell the Boss appeared first on Associations Now.

millennials 100

millennials Survey Course Cost 100

Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

Communications 184

Communications millennials Tips Software 184

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

YourMembership

JUNE 7, 2017

Millennials and generation Y just feel they don’t belong. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where.

millennials 231

millennials Member Engagement Marketing 231

Achieve

JUNE 2, 2021

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns.

millennials 94

millennials Course Social Media Marketing 94

Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. “The Nonprofit Marketing Guide explains.

millennials 97

millennials Education Strategy Resources 97

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

millennials 205

millennials Learning Management System Marketing Tips 205

Achurch

AUGUST 22, 2019

Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. For as much as Millennials and Gen Z has to teach Gen X and Boomers about new technology, they also want to be guided in their professional development. Encourage your office to be more collaborative in their knowledge sharing.

millennials 106

millennials Technology Team Directory 106

Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. The Keys to Marketing Across Generations in 2025 Join a Gen-Xer and a Millennial whove cracked the code to cross-generational marketing to drive demand. More info/register.

Certificate 252

Certificate Arlington Price Education 252

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

WBT Systems

AUGUST 8, 2017

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace. hours per week.

Education 176

Education millennials How To Discount 176

Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

Directory 249

Directory Tips millennials Certificate 249

Associations Now

MAY 7, 2019

With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from borrowing some of experiential marketing’s best points. At Coachella this year, Adidas took advantage of its affiliation with the concert’s headliner, Childish Gambino (aka Donald Glover), to pull off a marketing stunt.

Marketing 101

Marketing millennials Social Media Course 101

Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

millennials 163

millennials Maine Course Class 163

Associations Now

AUGUST 22, 2019

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. Also: Boost attendance in your learning program. Wondering where to start?

millennials 81

millennials Class Price Project 81

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

Nimble AMS

DECEMBER 6, 2024

Heres the breakdown of how members use AI based on their generational cohort: 65% of Generation Z use AI at least weekly or more 57% of Millennials use AI at least weekly or more 49% of Generation X use AI at least weekly or more 28% of Boomers use AI at least weekly or more 2.

millennials 109

millennials Newsletter Tools Technology 109

WBT Systems

DECEMBER 12, 2017

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. The numbers are even more drastic with young professionals. Employees can’t fight this one alone.

How To 229

How To millennials Handbook Survey 229

EventMobi: Association Events

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. The truth is, they’re not that different from Millennials and Gen Xers.

Tips 241

Tips Social Media millennials Content 241

Spark Consulting

FEBRUARY 22, 2019

Now you have a problem, one many associations are familiar with from struggles trying to attract younger (aka Millennial) members. That could look like industry market research, or other kinds of secondary research projects. How do you learn what they want? Providing a small gift for participating might help.

Survey 305

Survey millennials Project Conference 305

Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.

millennials 82

millennials Tips Social Media Software 82

YourMembership

JANUARY 23, 2020

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

millennials 221

millennials Certificate Course Education 221

YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 193

San Jose millennials Revenue Content 193

Blue Sky eLearn

JULY 31, 2018

To Millennial Leaders. Millennials make up the largest majority in the U.S. Millennials make up the largest majority in the U.S. As more and more millennials become leaders in their industries, I think the new standard of prerequisites to get a job will be less dependent on a four-year degree. And Your Association.

millennials 174

millennials Certificate Education Technology 174

Jamie Notter

JUNE 1, 2015

Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? How do we retain our Millennial employees? So if you want to attract Millennials, you need more than good messaging. In fact, they expect to. Learn more here.

millennials 70

millennials Organization Committee Team 70

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

millennials 70

millennials eBook Innovation Products 70

Associations Now

JULY 14, 2017

The city’s convention and visitors bureau created the committee a few months ago as a way to give its millennial managers more responsibility. The committee, composed of four young professionals, is tasked with looking at the CVB’s marketing efforts as if it were 2022 and planning for the five years ahead. Let us know in the comments.

Marketing 93

Marketing millennials Committee Team 93

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 258

Social Media DC Strategy Education 258

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

DC 232

DC Arlington Virginia America 232

Jamie Notter

OCTOBER 8, 2015

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials." The second factor shaping the Millennial generation is abundance.

millennials 70

millennials Social Media Tips Marketing 70

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. 1 CMP credit. 1 CMP credit. More info/register.

Columbus 39

Columbus North Carolina LMS millennials 39

YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. YourMembership.com Blog.

Innovation 150

Innovation millennials Class Software 150