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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Isolation taught us the value of the relationships and the technology that sustained our communities. Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. I am still evaluating the lessons learned.

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Resilience Rides the Waves of Disruption

.orgSource

We were living in the midst of cultural, technological, and economic instability long before the pandemic. Although the firm that I worked for was one of the leading providers of association software, when the company saw the investment in resources and time that was needed to switch to the new technology, they decided to stop production. “On

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

.orgSource

Lockdown regulations were enforced one way in Dane County, another way in Milwaukee, and yet another way in Northern Wisconsin,” Kristine advised. We also established a public/private coalition in Milwaukee to learn how restaurants could apply public health regulations to reopen. Here’s an example from my experience.

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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

I’m talking about things such as how to effectively participate in meetings, how to deal with difficult people, how to master your organization’s technology, how to manage your time efficiently, how to deal with office politics or just how to be “likeable.” Don’t believe it. And who couldn’t use more of that?).

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., It’s a team-wide approach and you need to get marketing, membership, HR and finance to buy into the strategy. How to stay relevant with all the technological and demographic changes facing us? MM : Relevancy.

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Association 141+: The Power of In Person

Association 141+

Truly, these technological tools allow us the ability to connect in ways we could not have dreamed just a few decades, if not just years, ago. Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Membership Marketing Blog.