WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. to 2:45 p.m.

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Spark Consulting

JANUARY 10, 2014

There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. It’s tempting to take any work you *can* do, particularly early on, just to be busy and get some revenue coming in.

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WBT Systems

APRIL 3, 2018

Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer.

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WBT Systems

JULY 10, 2018

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. The bottom line: how will it increase revenue growth or cost savings?

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Association Success

MARCH 26, 2019

How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience? It’s no wonder why over half of all associations are experiencing flat or declining membership and revenue growth. It started in the 1980’s when the mantra was about “revenue diversification” – which worked for a while.

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Leading Learning

MAY 22, 2022

Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. And it seems inevitable that Facebook will rock this market at some point. The MOOC 3.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Have a marketing campaign in place and ready to go.

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Aaron Wolowiec

MAY 26, 2015

With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it.

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SCD Group

SEPTEMBER 16, 2012

Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. Top 5 Roadblocks to Association Content (Marketing. Subscribe via RSS.

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Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

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Associations Now

MARCH 11, 2014

For example, Vint Cerf, Google’s vice president and an internet evangelist, predicts “more businesses will be born online with a global market from the beginning. Massive open online courses (MOOCs) will become important revenue streams.” Air New Zealand Hobbit Safety Video. ideas14 [link].

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Associations Now

AUGUST 19, 2014

The success of this kind of private social network—which, by the way, has yet to raise any revenue despite its size—is a reminder that the Facebooks of the world aren’t everything and that privacy drives intimacy. Relevance Rules the Day. Other good reads. That might change, thanks to a big digital strategy hire , CMSWire reports.

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Associations Now

APRIL 10, 2013

His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … In another session, participants discussed the rise of Massively Open Online Courses (MOOCs).

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SCD Group

NOVEMBER 19, 2012

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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Mizz Information

MAY 6, 2014

Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows? Especially books and publications. Do students purchase textbooks now, or borrow them?

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Associations Now

MAY 9, 2014

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. The courses will give learners a different kind of experience. This is not the Smithsonian’s first time licensing its content.

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Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

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.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. If necessary, learners could supplement your programs with college courses offered by MOOCs. Focus on value, not revenue potential. A moonshot changes the perception of what’s possible. Collaboration.

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.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. If necessary, learners could supplement your programs with college courses offered by MOOCs. Focus on value, not revenue potential. A moonshot changes the perception of what’s possible. Collaboration.

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Reid All About it

MAY 2, 2025

TopClass LMS describes how partnering with other organizations helps associations expand their online education portfolio and meet increasing market demand despite your staffs limited capacity. Marketing automation. Once a pipe dream for small and mid-size associations, marketing automation is now within any organizations reach.

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