Marketing Mooc Strategy 
WBT Systems
OCTOBER 3, 2017
The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Start with an association e-learning strategy. Therefore, only 23% of associations have an e-learning strategy.
Reid All About it
OCTOBER 7, 2016
This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? More info/register.
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Reid All About it
JULY 21, 2017
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.
WBT Systems
FEBRUARY 28, 2017
The article discusses some of the challenges these competitors face, and highlights successful strategies that organizations have implemented to encourage employees to up-skill and engage in continuing education, which could be applied to association education and certification programs also.
Reid All About it
MAY 12, 2023
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.
Reid All About it
JANUARY 18, 2013
If you’re interested in education and MOOCs and such, you’ve probably already read it. Only 25% of associations have a content strategy. Monica Bussolati says, “Putting out a lot of content without a clear and comprehensive strategy is like mining without a light. Tagged: Association , Content Marketing , Living.
WBT Systems
SEPTEMBER 12, 2017
Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.
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