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You Say You Don’t Need a Marketing Plan?

Nonprofit Marketing Guide

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. “No one here understands what nonprofit marketing is or why we need a plan.&#. “No one here understands what nonprofit marketing is or why we need a plan.&#.

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Write Your Marketing Plan in One Day

Nonprofit Marketing Guide

I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. a watershed protection group.

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How Much Time Do I Need for Marketing?

Nonprofit Marketing Guide

A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Think about ALL of the resources that you spend on marketing now, not just time. They should be helping you with marketing even if you don’t actually call it “marketing.”

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Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Nonprofit Marketing Guide

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Smith is the Director, Inbound Marketing at YourMembership.com. member community.

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Online Marketing Terms in Plain English

Nonprofit Marketing Guide

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). Microsites.

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Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Nonprofit Marketing Guide

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. But for those of you who are ready for something more , for the real deal, it’s time to register for the Total Focus Nonprofit Marketing Plan Workshop.