NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Nonprofit Marketing Guide

APRIL 29, 2019

Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42. We throw in some personal milestones about staff (if they’re open to it) just to keep it fun and personal.”

Newsletter 90

Newsletter Organization Communications Project 90

Blue Avocado

OCTOBER 1, 2024

The insider newsletter is a way for an executive director to keep their relationship with their board warmed up. And I recommend that you set up an “Insider Newsletter.” You use the same subject line on every one, like: “Insider Newsletter,” “Top of the news from the Teen Action Program,” or “Sound bite from the Teen Action Program.”

Newsletter 95

Newsletter Library Proposal Course 95

HighRoad Solution

APRIL 30, 2025

We can lean on our partners/wingwo(men) to help us see a project through. Jon believes that the foundation of a successful partnership is understanding where members are engagingwhether its a newsletter, podcast, or digital platformand meeting them there. You dont have to do it alone; you have partners who can help you figure it out.

Case Study 88

Case Study Leadership Revenue Communications 88

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Nonprofit Marketing Guide

JULY 21, 2015

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. When Kivi sent out a link in April to sign up for an e-newsletter Feedback and Fine Tuning webinar , I was quick to register. (If Lindsay Ackerman.

Newsletter 74

Newsletter Analysis Project Process 74

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

.orgSource

OCTOBER 29, 2024

By offloading routine tasks to AI, associations can boost productivity and allow their teams to focus on higher-value projects that drive organizational growth. Start with small, achievable projects that showcase the immediate benefits of AI. Focus on Incremental Implementation : AI doesn’t have to be an all-or-nothing venture.

Tools 88

Tools Member Engagement Strategy Innovation 88

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. We also call this “spray and pray” marketing – and this isn’t the good kind of prayer.). Stage I: Doing.

Marketing 91

Marketing Newsletter Communications Proposal 91

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level. Host: Fridays@4. 1 CMP credit.

Newsletter 195

Newsletter Survey Software Process 195

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Member Experience Social Media Recruitment 100

Associations Now

NOVEMBER 18, 2019

Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Member testimonials may seem like a warm and fuzzy part of your newsletter, but they have a business purpose, too: Adding testimonials can increase sales by 34 percent. Social proof. The reason?

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Nonprofit Marketing Guide

SEPTEMBER 15, 2015

It’s time for a Nonprofit Marketing Guide community project! Thank you for helping with this project! Email Newsletter goes out weekly on Tuesdays. Print Newsletter: A print newsletter will go out in mid-March. We get these questions all the time. What should my editorial calendar actually look like?

Project 75

Project Sample Newsletter Software 75

Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

Newsletter 61

Newsletter Recruitment Recruiting Strategy 61

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. How Much New Content Did You Produce? Also look at the topics you write about.

Press Release 115

Press Release Social Media Newsletter Project 115

WBT Systems

JANUARY 23, 2018

Depending on the reasons why your online course failed—and we’ll review several of them below—you can either move on to other projects and leave this bad memory behind, or you can revive the course and try again. Problem: Market need. Is there really a market for this course? Did you target the right market segment?

Course 176

Course LMS Price eBook 176

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Education Content 50

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. If you have very limited resources or no tech-talented friends, acknowledge that you’re going to be learning and doing some of this yourself, and make it part of your project timeline. Stick to them!

Tips 215

Tips LMS Mooc Social Media 215

Event Industry News

SEPTEMBER 16, 2019

The manufacturers of eco-friendly glitter brand have thrown their support behind a project to promote sustainability at music festivals. Ronald Britton, the makers of Bioglitter , are helping fund a new report and knowledge hub, designed to provide inspiration and best practice on reducing the environmental impact of the festival market.

Project 66

Project Case Study Newsletter Report 66

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Marketing 92

Marketing Press Release Team Social Media 92

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Revenue 259

Revenue Montana Case Study Education 259

Reid All About it

MAY 6, 2022

Erin Lemons, Senior Director of Marketing, Fonteva & Protech. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Leading Your Internal Team Through Major Technology Projects. 1 CAE credit.

Arlington 39

Arlington Revenue Strategy Project 39

YourMembership

FEBRUARY 9, 2012

com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. High-profile project coming up? Highlight the most active members in your e-newsletters or social media posts. Smith is the Director, Inbound Marketing at YourMembership.com.

Tampa 150

Tampa FAQ Social Media Software 150

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. Hear about newsletter best practices to increase engagement and curate outside content. CMS/website RFP.

Education 195

Education Tools Chicago Technology 195

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. The post What to Measure First appeared first on Nonprofit Marketing Guide.

Press Release 98

Press Release Social Media Newsletter Project 98

Nonprofit Marketing Guide

FEBRUARY 3, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? Now let’s talk Project Collaboration: The Key to Successful Project Management (and Happy Teams) Selfish Giving suggests using an emoji identity in the subject line to make it easier to identify your emails. Is love in the air?

Tips 78

Tips Marketing Social Media Email Marketing 78

Nonprofit Marketing Guide

NOVEMBER 21, 2019

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. I send this email newsletter the first week of every month with prompts for the following month. Another Democratic Presidential Debate will take place the 19th.

Social Media 65

Social Media Newsletter Project Organization 65

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 201

Chicago Mooc Education Newsletter 201

Higher Logic

NOVEMBER 10, 2016

Our account managers would have weekly or monthly calls with the customer project lead, but otherwise, the only real touchpoint was a support ticket. Bruffey also talked individually with each customer project lead to answer questions and make sure users would be able to take advantage of the site.

Library 180

Library Maryland Resources Software 180

A2Z Events

APRIL 21, 2025

Nonprofit event coordinators not only have to deal with all the standard project management for event planners , but they also have to run their events with specific goals. Marketing What type of budget does your team need to run campaigns on social media? Does it suit your projected event size? On search engines?

Event Planning 59

Event Planning Social Media Team Process 59

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Much is uncertain, but current projections can help. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 1 CMP credit.

Technology 44

Technology Software Cost Education 44

WBT Systems

MARCH 14, 2017

The landscape is littered with discarded LMS systems and the dreams of many Education Directors of projects that just didn’t work out. The final reason is marketing and communication with members. This is not just about letting learners know you have an LMS with courses, which can be done through newsletters or email campaigns.

LMS 215

LMS Learning Management System Certificate System 215

Nonprofit Marketing Guide

MARCH 3, 2023

Let’s kick off the month of March with the most helpful articles, posts, and tips for nonprofit marketers. Find out How to Use Podcasts as Part of Your Content Marketing Strategy. And finally Schedule Your Day for Focus: 6 Steps Toward a Flow State for Project Teams. Twitter Is Trying To Destroy Itself so what else is new?

Tips 76

Tips Marketing Social Media Newsletter 76