MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to recruit new members. Maybe I need to explain that.

Marketing 113

Marketing Newsletter Conference Recruitment 113

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Examples Maine Content 189

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 87

Recruiting Recruitment Minnesota Georgia 87

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Email Newsletter. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Association Success

SEPTEMBER 18, 2020

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? Subscribe here.

Recruiting 78

Recruiting Recruitment Resources Newsletter 78

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

Certificate 370

Certificate System Dallas Recruitment 370

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. So you’ve decided to create a newsletter for your nonprofit. Membership growth is a priority for most associations.

Recruiting 87

Recruiting Recruitment Social Media Newsletter 87

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Member Experience Social Media Recruitment 100

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Strategy Education Price 370

Nonprofit Marketing Guide

APRIL 29, 2019

Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42. Thanks so much for sharing Lauren and Elisa!

Newsletter 89

Newsletter Organization Communications Project 89

Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. But don’t shutter your job board just yet.

Social Media 74

Social Media Recruiting Recruitment Tools 74

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Survey 275

Survey Content Education Strategy 275

Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. The newsletter is free to anyone, while the journal and research study come free with a paid membership. Barkan suggests that they do, particularly in regard to market outreach and lead generation. ” he says. .”

Recruiting 72

Recruiting Recruitment Strategy Tools 72

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

JUNE 13, 2014

Do you know Why You Should Recruit Millennials to Boost Your NPO ? Check out Charity Navigator’s 2014 Metro Market Study to find out how your city’s largest charities stack up against others. Reasonable Nonprofit Marketing Plans That One Person Can Handle. Looking for content to share and use Hootsuite?

Metro 73

Metro Marketing millennials Newsletter 73

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level. Host: Fridays@4. 1 CMP credit.

Newsletter 195

Newsletter Survey Software Process 195

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips Strategy 361

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Recruiting 150

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Revenue 259

Revenue Montana Case Study Education 259

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Resource: Your Guide to Effective [Not Annoying] Marketing Personalization.

Tips 166

Tips Email Marketing Newsletter Communications 166

Event Industry News

JULY 26, 2019

MEETinLEEDS, the conference facilities for the University of Leeds, is strengthening its team with two new appointments to its sales and marketing department. Also strengthening the team is 25-year-old, Hannah Morris, who has joined the MEETinLEEDS team as digital marketing executive. Areas of interest.

Recruiting 60

Recruiting Recruitment Team Newsletter 60

Nonprofit Marketing Guide

MAY 11, 2012

Rosenthal guest posts on Getting Attention.org’s blog on Secrets to Great Volunteer Recruitment. Hugh MacLeod shares why a simple e-newsletter is a beautiful thing with In Praise of the Email Newsletter Format. Nonprofit Marketing Training. And to help you get those volunteers, Robert J. Engagement.

Los Angeles 69

Los Angeles Marketing Newsletter Social Media 69

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized? by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Content 77

Content Marketing Press Release Communications 77

Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

Newsletter 54

Newsletter Recruitment Recruiting Strategy 54

Nonprofit Marketing Guide

NOVEMBER 29, 2022

We have ideas you can use for newsletter articles, social media updates, blog posts and more. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. I send this email newsletter the first week of every month with prompts for the following month. Then keep reading! On the Calendar.

Social Media 65

Social Media Newsletter America Recruitment 65

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Price Newsletter Technology 195

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Certificate Los Angeles 195

Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

eBook 194

eBook Products Tips Strategy 194

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 15 Ways to Optimize Your Newsletter. Quick hits. More info/register.

Technology 44

Technology Software Cost Education 44

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Education Innovation Pennsylvania 276