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Association Brain Food: 10.4.24

Reid All About it

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Before leaving for NJ, we had pan-seared mackerel with sweet peppers and thyme and leftover veggies. Content strategy. Call-to-action (CTA).

NJ 258
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Association Brain Food Weekly: 9.2.16

Reid All About it

Amanda Kaiser of Kaiser Insights (the brains behind the Smooth the Path blog) and AH (aka Association Headquarters, an NJ-based AMC) are conducting the study. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. For many organizations, digital marketing is a new undertaking. The survey closes next Friday 9/9.

NJ 150
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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

Says Eliza Stram, ACLU-NJ Communications Associate, “I was able to make the sometimes intimidating prospect of tweeting approachable and very doable. By answering the public’s questions in a video Udi became an accessible, humorous, and more personal face for the ACLU-NJ.”

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

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News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

And now what began as a pilot project of one news outlet is spinning off into an standalone nonprofit to help more media organizations develop sustainable membership-based revenue. The News Revenue Hub launched last year, a project of the nonprofit news outlet Voice of San Diego.