Marketing Oregon Resources 
Association Analytics
AUGUST 14, 2023
For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. It can even answer questions they have about issues impacting their industry and the resources your association offers to help them.
Higher Logic
OCTOBER 16, 2018
Where can educators around the globe find resources, advice, networking, and support when they need it? Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. Members started showing up for the resources, but they stayed for the people.
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Associations Now
APRIL 4, 2019
The Society of American Florists is embracing its product’s ties to ‘60s hippie culture in a new chill-out marketing campaign. Flower power is absolutely real and provides a moment of calm we all need in the fast-paced world we live in,” SAF Vice President of Marketing Jennifer Sparks said in a news release.
Blue Avocado
AUGUST 13, 2024
Lastly, those interested in starting a new nonprofit should investigate other nonprofits that offer similar services and consider partnering with that organization rather than starting a new nonprofit that competes for limited resources. This is based on my 30+ year of doing something with nonprofits. Great question.
Associations Now
SEPTEMBER 23, 2019
There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes last year.
Beth Kanter
MARCH 30, 2018
The book’s case studies offer us hope and inspiration for urban dwellers – that if we put people at the center – not markets, technology, or government – that people can meet their own needs by sharing resources. This project is a lending library for home cooks in Portland, Oregon.
Associations Now
MARCH 23, 2020
There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.
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