Associations Now
FEBRUARY 5, 2020
Phoenix-based Cloth & Flame is transforming events into experiences. Increasingly, meeting organizers are looking for ways to market and build their conference into a true event—an opportunity to network and learn from others while having a unique, immersive experience. Here’s how you can learn from their success.
Reid All About it
MARCH 23, 2012
I thought of “turn ‘em and burn em” recently when I read this in MGI’s Membership Marketing Benchmark Report : for every dollar spent on recruitment, associations spend only 27 cents on new member onboarding and engagement. Phoenix (Flickr). Why is so little dedicated to new members, the ones most at risk for not renewing? Photo by Ms.
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Reid All About it
MAY 3, 2019
The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience.
Aaron Wolowiec
NOVEMBER 19, 2013
You can also see how Phoenix House recapped its 2012 #GivingTuesday campaign and closed the loop for campaign participants with a heartfelt response from program beneficiaries. Remember: Corporate-cause partnerships are all about relationships, collaboration, execution and impact (and fun!).
Event Industry News
FEBRUARY 7, 2018
Provision Events (PVE), the sponsorship activation expert, welcomed record numbers of golf fans to its Microsoft fan experience last week as over 715,000 visitors descended on the Waste Management Phoenix Open. The post Provision Events entertain record crowds in Phoenix with Microsoft fan experience appeared first on Event Industry News.
Associations Now
FEBRUARY 12, 2020
Unconventional spaces in Phoenix bring the indoors outside to spark creativity & inspiration. Most people do not sign up to attend a conference [just] to go back and forth from meeting room to hotel room without experiencing the city,” says Jacqueline Davis, marketing and communications manager for Phoenix Convention Center & Venues.
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.
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