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What to Measure First

Nonprofit Marketing Guide

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. How Much New Content Did You Produce? Also look at the topics you write about.

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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. I’m also really excited to get back into tech-focused projects, which is my passion! Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business.

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Hacks to Avoid the Chaos and Calm those Non-Profit Marketing Pain Points

Nonprofit Marketing Guide

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Association Brain Food: 9.13.24

Reid All About it

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270
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What to Measure First

Nonprofit Marketing Guide

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. The post What to Measure First appeared first on Nonprofit Marketing Guide.

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Five Habits of Effective Business Writers

Higher Logic

Do these things – and do them consistently – and the quality of your writing projects will increase, even as you produce them more time-efficiently. This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Plan effectively with a fat outline.

Review 168
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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word. Reality 4: Old people are online.