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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Nonprofit Marketing Guide

Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. [60-Minute May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Learn More and Register.

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Association Brain Food: 9.13.24

Reid All About it

The weekly list of free educational events and resources for the association community… On my calendar. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. build ships?

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Hacks to Avoid the Chaos and Calm those Non-Profit Marketing Pain Points

Nonprofit Marketing Guide

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? All documents, templates, files, and resources should live in one central place.

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Sanity Saver: What Goes in Your Marketing Bank

Nonprofit Marketing Guide

Feeling a little overwhelmed by your nonprofit marketing job? It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank. What belongs in the Marketing Bank? What else belongs in your marketing bank? Who isn’t? Love the daily blogging?

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Another great resource for discovering your audience is web analytics. Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

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Week of Freebies! The Nonprofit Content Marketing Cookbook

Nonprofit Marketing Guide

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. We just didn’t call it that.

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