Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. I’m happy to feature it as long as it’s not too product-centric.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

FEBRUARY 28, 2025

Im happy to feature it as long as its not product-centric. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fri 3/7 at 12 p.m.* 1 CAE credit. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users.

Marketing 103

Marketing Software Membership Management Review 103

Reid All About it

FEBRUARY 7, 2025

Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning. Microlearning.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

JANUARY 17, 2025

Hailey Mensik at WorkLife writes about ping fatigue in the workplace and how it hurts productivity. Im happy to feature it as long as its not product-centric. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Team messaging. How do you all cope? 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Spark Consulting

JULY 18, 2022

Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.

Marketing 39

Marketing Education Conference Revenue 39

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Im happy to feature it as long as its not product-centric. Learn them before you start playing with new (or old) tools.

Case Study 252

Case Study Education Strategy Content 252

Spark Consulting

DECEMBER 11, 2024

View the world from their perspective and represent your programs, products, and services accordingly. Have a conference that’s for marketing directors? Why are you sending a thousand marketing messages to CEOs? “But our AMS…” “But our bulk mail client…” No buts.

Revenue 195

Revenue Education Survey Marketing 195

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. I’m happy to feature it as long as it’s not too product-centric. Membership survey. Fri 10/25 at 4 p.m.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric. Some association professionals have a lot to learn about basic human psychology and true inclusion. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

WBT Systems

SEPTEMBER 27, 2022

This pronouncement of his got me thinking about how we market and sell educational products. Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. People do not…

Education 358

Education Products Marketing 358

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 116

Price Strategy Committee Review 116

Reid All About it

DECEMBER 6, 2024

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Purchasing decisions.

Content 213

Content Strategy Revenue Education 213

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology Strategy St. Louis System 370

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. The successful candidate will create and execute comprehensive marketing strategies aimed at maximising event visibility, visitor acquisition, sponsorship, and partnership engagement.

Marketing 129

Marketing Strategy Team Industry 129

Spark Consulting

FEBRUARY 12, 2025

So just flipping that equation – dropping the price for individuals and offering them more in the way of benefits – would be counter-productive. Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association. Are their companies smaller?

Recruiting 221

Recruiting Recruitment Price Cost 221

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. Host: PCMA.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Survey 275

Survey Content Education Strategy 275

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Case Study Innovation 362

Higher Logic

FEBRUARY 21, 2020

Ideally, you have one central digital hub where customers can access your knowledge base, ask staff and other customers questions, share product feedback, post questions, submit tickets, and more. Some customers simply need advice on best practices for your product or tips for their use case. How do you make your customers feel?

eBook 286

eBook Tools Products Review 286

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. I’ll be happy to feature it as long as it’s not too product centric.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Quick hits.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JULY 10, 2020

I’ll be happy to feature it as long as it’s not too product-centric. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Innovation culture. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

MAY 20, 2020

Check out the Ultimate Guide to Marketing Automation, available below. For a sponsored webinar, you don’t have to talk just about the product or service they provide. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MAY 11, 2020

With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. 94% of users believe the product is headed in the right direction, and 89% of users said they would recommend Higher Logic Online Community.

Review 287

Review Blended Learning Software Products 287

Wild Apricot

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Assessment of go-to-market strategies and methodologies.

How To 404

How To Process Tools Software 404

Reid All About it

JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Education 367

CMA Solutions

FEBRUARY 21, 2025

Every day, your audience is bombarded with marketing messages. At CMA, weve seen firsthand the impact that cause-driven marketing can have on engagement, retention and long-term brand advocacy. The Data Speaks: Why Purpose-Driven Marketing Works Cause marketing isnt just a feel-good strategy.

Marketing 40

Marketing millennials Strategy Social Media 40