Reid All About it

FEBRUARY 7, 2025

Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning. Microlearning.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

APRIL 18, 2025

Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. How well does your membership strategy and marketing align with her assertion? Membership is a relationship. AIs impact.

Strategy 270

Strategy Member Engagement Software Revenue 270

Reid All About it

NOVEMBER 8, 2024

I’m happy to feature it as long as it’s not too product-centric. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Hear experiences and insights that will help shape the future of your association marketing team. More info/register.

Certificate 252

Certificate DC Education Tips 252

Reid All About it

JANUARY 17, 2025

Hailey Mensik at WorkLife writes about ping fatigue in the workplace and how it hurts productivity. Im happy to feature it as long as its not product-centric. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Team messaging. How do you all cope? 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Reid All About it

FEBRUARY 28, 2025

Im happy to feature it as long as its not product-centric. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fri 3/7 at 12 p.m.* 1 CAE credit. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Reid All About it

APRIL 4, 2025

Its an intriguing list: premium on-demand library, microcredentials, sponsored content collections, exhibitor intelligence reports, data-enriched industry reports, speaker spotlight packages, session remix products, and interactive learning communities. Im happy to feature it as long as its not product-centric. AI for associations.

Revenue 258

Revenue Software Certificate Education 258

Spark Consulting

DECEMBER 11, 2024

View the world from their perspective and represent your programs, products, and services accordingly. Have a conference that’s for marketing directors? Why are you sending a thousand marketing messages to CEOs? “But our AMS…” “But our bulk mail client…” No buts.

Revenue 195

Revenue Education Survey Marketing 195

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Im happy to feature it as long as its not product-centric. Host: GrowthZone Speaker: Jessica Rickel, Business & Marketing Strategist Wed 4/16 at 1 p.m. Member service. Fri 4/11 at 12:30 p.m.* More info/register.

LMS 258

LMS Education Content Software 258

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric. Some association professionals have a lot to learn about basic human psychology and true inclusion. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

WBT Systems

SEPTEMBER 27, 2022

This pronouncement of his got me thinking about how we market and sell educational products. Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. People do not…

Education 358

Education Products Marketing 358

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Membership Marketing

APRIL 21, 2025

The concept of PDSA also has the powerful potential to influence marketing. Many organizations face two challenges when marketing their membership or products and services. As I have met with associations struggling with their marketing, I have found that, in some cases, they lack a plan or a clear strategy.

Marketing 52

Marketing Proposal Analysis Recruiting 52

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 118

Price Strategy Committee Review 118

Reid All About it

DECEMBER 6, 2024

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Purchasing decisions.

Content 213

Content Strategy Revenue Education 213

Spark Consulting

FEBRUARY 12, 2025

So just flipping that equation – dropping the price for individuals and offering them more in the way of benefits – would be counter-productive. Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association. Are their companies smaller?

Recruiting 221

Recruiting Recruitment Price Cost 221

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. Host: PCMA.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Case Study Innovation 362

Higher Logic

FEBRUARY 21, 2020

Ideally, you have one central digital hub where customers can access your knowledge base, ask staff and other customers questions, share product feedback, post questions, submit tickets, and more. Some customers simply need advice on best practices for your product or tips for their use case. How do you make your customers feel?

eBook 286

eBook Tools Products Review 286

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JULY 10, 2020

I’ll be happy to feature it as long as it’s not too product-centric. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Survey 275

Survey Content Education Strategy 275

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Innovation culture. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

MAY 20, 2020

Check out the Ultimate Guide to Marketing Automation, available below. For a sponsored webinar, you don’t have to talk just about the product or service they provide. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MAY 11, 2020

With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. 94% of users believe the product is headed in the right direction, and 89% of users said they would recommend Higher Logic Online Community.

Review 287

Review Blended Learning Software Products 287

Wild Apricot

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Assessment of go-to-market strategies and methodologies.

How To 403

How To Process Tools Software 403

Reid All About it

JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Education 367

CMA Solutions

FEBRUARY 21, 2025

Every day, your audience is bombarded with marketing messages. At CMA, weve seen firsthand the impact that cause-driven marketing can have on engagement, retention and long-term brand advocacy. The Data Speaks: Why Purpose-Driven Marketing Works Cause marketing isnt just a feel-good strategy.

Marketing 40

Marketing millennials Strategy Social Media 40

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Is this product designed for association events like mine? Ensure the provider’s product is flexible enough to support your meeting and event requirements. What’s on your product development roadmap?

Technology 264

Technology How To Case Study Price 264

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. I’m happy to feature it as long as it’s not too product-centric. Motivation to learn. Microlearning.

LMS 264

LMS Revenue Certificate Content 264

Nimble AMS

DECEMBER 18, 2024

As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Learning courses or products. Why should associations use pricing discounts?

Discount 103

Discount Price Revenue Tips 103

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

OCTOBER 23, 2020

Virtual event production. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Heather Nolan, marketing specialist, AssociationSuccess.org.

Revenue 300

Revenue Review Strategy Content 300