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Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.
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We’re on a mission to provide insightful data to marketers and planners alike and bringing on board a domain expert in data analytics is the perfect next step,” commented CEO and founder, Greg Lazzaro. He recently relocated to Portland, OR, after working in the SanFrancisco Bay area for the past 18 years.
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