Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . Job quit numbers also rose in March to 4.5 How to find the right technology for your association.

Recruiting 138

Recruiting Recruitment Technology Innovation 138

Wild Apricot

DECEMBER 21, 2017

Salesforce Recruitment, Onboarding and Training. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Recruit, on board, and train sales staff. Market training. Operations. Deals desk.

How To 379

How To Process Tools Team 379

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

YourMembership

JANUARY 22, 2018

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front.

Recruitment 277

Recruitment Recruiting Project Strategy 277

Higher Logic

OCTOBER 16, 2017

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. The ultimate goal is an improved, cohesive ability for our combined customers to reach, engage, recruit, and retain their members and customers.

Press Release 187

Press Release Recruitment Recruiting Software 187

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS North Carolina Recruitment 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem.

Tools 296

Tools Communications Email Marketing Recruitment 296

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. (Must join Fridays@4 for free first.).

Education 354

Education Technology Strategy Revenue 354

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Certificate Revenue Content 270

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

SEPTEMBER 27, 2024

Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. –

Arlington 281

Arlington DC Washington Revenue 281

YourMembership

SEPTEMBER 13, 2019

Is your association’s website doing all it can to recruit new members and deliver a great online experience? Your association works hard to recruit, engage, and retain members. No matter how small your organization may be, it may be time for a new site design. But with a small staff, it can be easy to.

Recruitment 225

Recruitment Recruiting Organization Member Engagement 225

YourMembership

MARCH 29, 2018

No matter the size of your organization, member recruitment is a constant challenge many teams face. If you work on a small team, however, chances are you wear several hats, making it even more difficult to solely focus your attention on one activity.

Recruitment 218

Recruitment Recruiting Team Organization 218

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Learn more.

Content 122

Content Marketing How To LMS 122

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

NOVEMBER 29, 2019

When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

Certificate 370

Certificate System Dallas Price 370

Ungrated

OCTOBER 26, 2023

Across the board, community management hiring managers are seeing the same thing when it comes to recruiting: High school students are skeptical of incurring college debt. The post Recruit, train, retain: Attracting young professionals to community management appeared first on Ungated: Community Associations Institute Blog.

Recruitment 93

Recruitment Recruiting Florida California 93

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Step #3: Check How Many Members You Recruited. Better retention means better ROI from your initial recruitment effort. src="[link].

Recruitment 212

Recruitment Recruiting Class Maine 212

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: PCMA.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

The Association 100

DECEMBER 8, 2024

Sparkman’s visionary approach offers valuable lessons for associations looking to help their members recruit, engage and retain talent in an increasingly competitive job market. He also highlights DriverDash, an innovative employee recognition platform aimed at boosting retention and morale among current workers.

Innovation 130

Innovation Tennessee Recruiting Recruitment 130

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS North Carolina Recruitment Recruiting 264

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Price 329

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruitment 146

Recruitment Recruiting Social Media eBook 146

Aaron Wolowiec

JUNE 4, 2021

Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales.

Recruiting 173

Recruiting Recruitment Revenue Marketing 173

EventMobi: Association Events

JUNE 19, 2024

A group of committed volunteers can help you handle administrative tasks, raise funds for future events, and market and deliver your association’s next gathering. ” -Karen Hill The question is, how do you connect with and recruit volunteers? . Second, supercharge the recruitment process.

Strategy 257

Strategy Tips Boston Social Media 257

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Career pathways.

millennials 307

millennials Montana Class Education 307

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322