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NOVEMBER 8, 2024

Wallace Stevens Survey. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Hear experiences and insights that will help shape the future of your association marketing team. job recognition, increased employment opportunities, advancement etc.)

Certificate 252

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FEBRUARY 28, 2025

Member recruitment. Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Can you pinpoint your associations competitive advantage(s)? Thats why the agency went straight to Gen Z for answers. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Blue Sky eLearn

MARCH 27, 2018

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Marketing: How will you encourage prospective members to attend? Will you send out the slide deck or performance survey to attendees? The trick to striking the right balance?

Association Software 144

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels. Yeah, me neither.

Certificate 264

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

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Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . Job quit numbers also rose in March to 4.5 How to find the right technology for your association.

Recruitment 135

Recruitment Recruiting Innovation Technology 135

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Reid All About it

JANUARY 29, 2021

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Jeff Evans, Associate Director of Public Policy, ASAE.

Newsletter 370

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Sequence Consulting

SEPTEMBER 3, 2024

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.

Survey 134

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Reid All About it

APRIL 18, 2025

Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. How well does your membership strategy and marketing align with her assertion? Greens of some typespinach, chard, or whatever you find in your garden, farmers’ market, or supermarketare an essential ingredient in this dish.

Strategy 220

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Higher Logic

AUGUST 9, 2018

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions.

Case Study 120

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Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The outlook for associations, as described in Marketing General Inc.’s Content marketing.

Survey 275

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Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

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AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

JUNE 28, 2024

This survey will help them assess inclusivity, equity, and overall well-being in our field. The learning management system (LMS) market has exploded in response. Aptify shares 50 ways to boost member recruitment and retention. To understand and get close to your members, follow marketing technology trends. LMS selection.

LMS 264

LMS Course Member Engagement Education 264

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 199

America Michigan Education Report 199

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruitment 329

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MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What are the most effective marketing channels for recruitment and renewal?

Report 97

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Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruitment Recruiting Survey 39

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data. Kent Agramonte, marketing supervisor at Naylor LLC. The first step in a successful membership survey is to establish its goal. Getting started.

Survey 100

Survey How To Sample Revenue 100

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SEPTEMBER 27, 2024

MCI surveyed association members and customers for their Association Engagement Index 2024. Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Open your email or not. Go to your website or to Google. More on engagement. Creativity. More info/register.

Arlington 281

Arlington DC Washington Revenue 281

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AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

millennials 307

millennials Montana Education Certificate 307

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FEBRUARY 5, 2021

Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

San Diego 370

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WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. The numbers are even more drastic with young professionals.

How To 229

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

GrowthZone

JANUARY 17, 2023

NISSWA, MN – January 17, 2023 – GrowthZone , provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 230 john.cook@growthzone.com.

Survey 78

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Conference 329

Association Success

SEPTEMBER 18, 2020

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. The post 5 resources for boosting recruitment and retention appeared first on AssociationSuccess.org. Subscribe here.

Recruitment 78

Recruitment Recruiting Resources Newsletter 78

GrowthZone

JANUARY 17, 2023

NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.

Survey 78

Survey Revenue America Software 78

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruitment Recruiting Social Media 140

Potomac Core

APRIL 23, 2019

A Forbes Insights survey notes that “Enterprises successfully making the transformational shift have plenty of impactful benefits awaiting them.” Customer Research – GCCA delivered survey insights helping the Industry understand what customers seek. These factors acknowledge GCCA’s role as market movers.

Recruitment 188

Recruitment Recruiting System Revenue 188

Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. What can automation be used for? CAE credit.

LMS 264

LMS Leadership Strategy Recruiting 264

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DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 193

San Jose millennials Revenue Recruiting 193

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370

Utah LMS Conference Tips 370

Event Industry News

JULY 14, 2022

The Association of Event Venues (AEV) has announced it will be partnering with XpertHR to deliver its annual salary survey in 2022. Since 2016, the AEV salary survey has reported on trends and benchmarks for all roles across the venue sector, with participating members contributing to a growing body of research on salary levels over time.

Survey 72

Survey Discount Recruitment Recruiting 72