This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The post Level Up With 15 Association MarketingResources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association MarketingResources appeared first on Higher Logic.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
The weekly list of free educational events and resources for the association community… Hurricane Helene. Find a list of organizations to support in the Helene Response & Rebuild: Western North Carolina Resource Guide. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts.
Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).
The weekly list of free educational events and resources for the association community Online learning program development. How well does your membership strategy and marketing align with her assertion? PMP, Technical Project Manager (Integrations), and Amanda Law (Moderator), Event Marketing Manager, Cadmium Wed 4/23 from 8:45 a.m.
The weekly list of free educational events and resources for the association community Reading is an act of resistance in a landscape of distraction. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Ulin Microcredentials. Membership app. Makes sense to me!
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Microlearning.
The weekly list of free educational events and resources for the association community… “It is not every day that the world arranges itself into a poem.” Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Wallace Stevens Survey. More info/register.
The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.
The weekly list of free educational events and resources for the association community Looking forward. The resulting data will help you prioritize resources and guide conversations with your leadership. Association Laboratory is collecting data for its annual Looking Forward Challenges research study. 1 CAE credit. More info/register.
Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. Relatedly, potential members have finite resource (dollars and time) to invest in association membership. Track member interests.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
The weekly list of free educational events and resources for the association community The purpose of art is washing the dust of daily life off our souls. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Pablo Picasso Membership requirement for certification.
Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.
These documents help you use resources effectively to fulfill your nonprofits mission. They may require a balance sheet to verify responsible resource allocation. Nonprofit Balance Sheet Categories A nonprofit balance sheet has three main categories: Assets Assets are resources your nonprofit owns or controls.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
The weekly list of free educational events and resources for the association community Awards program. Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. When I read articles like this, I’m so glad I don’t get pinged by anyone.
The weekly list of free educational events and resources for the association community… “May you experience each day as a sacred gift woven around the heart of wonder.” Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Microlearning.
Partnerships are often long-term and involve deeper collaboration, where all parties contribute resources, expertise, and effort for mutual benefit. Shared Goals and Resources: Both organizations work together to achieve common objectives and may pool resources like funding, knowledge, or manpower.
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing. 1 CAE credit. .
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Webinars serve as an easy way to dive deeper into all the resources you offer, encourage them to participate in educational and networking webinars, and answer any questions they may have.
You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online. The best way to do this?
Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.
Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4. Once again, it dials back to data.
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? ” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Demystifying Event Marketing.
The weekly list of free educational events and resources for the association community… Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. Double Your Member Engagement with Very Little Marketing. Will I see you there? Take advantage!
The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.
The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.
The weekly list of free educational events and resources for the association community…. Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Post-pandemic association workplace. Quick hits. Stan Garfield ). Lachlan Brown, HackSpirit ).
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Chapter sponsorships. Host: Cvent.
The weekly list of free educational events and resources for the association community… On my calendar. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas.
The weekly list of free educational events and resources for the association community… Association podcasts. The appendix includes an extensive library of board training resources from 25 associations. Small-staff membership marketing. Tony Rossell of Marketing General Inc. Board stewardship. Membership models.
The weekly list of free educational events and resources for the association community…. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Peer advisory groups.
The weekly list of free educational events and resources for the association community… “Life shrinks or expands in proportion to one’s courage.” Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. –
If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance. They just didn’t have the tools in place yet to give me that chance.
The weekly list of free educational events and resources for the association community…. Their guidebook shows chapters how they scored in each of five KPI areas, describes best practices to follow to raise those scores, and provides links to additional resources on the AGC website. Good advice never goes out of style. Host: ASAE.
The weekly list of free educational events and resources for the association community… On my schedule. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.
How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content