Blue Sky eLearn

SEPTEMBER 10, 2021

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Software Content 283

Spark Consulting

MARCH 12, 2025

Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. Relatedly, potential members have finite resource (dollars and time) to invest in association membership. Track member interests.

Software 150

Software Resources Report Marketing 150

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

JANUARY 10, 2025

The weekly list of free educational events and resources for the association community New member onboarding. Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Membership marketing. Tony Rossell at Marketing General Inc. Read, dammit. Data analytics.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 7, 2025

The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Microlearning.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 21, 2025

The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

FEBRUARY 28, 2025

The weekly list of free educational events and resources for the association community Looking forward. The resulting data will help you prioritize resources and guide conversations with your leadership. Association Laboratory is collecting data for its annual Looking Forward Challenges research study. 1 CAE credit. More info/register.

DC 258

DC Education Arlington Case Study 258

Reid All About it

OCTOBER 25, 2024

The weekly list of free educational events and resources for the association community… “Wild is the music of the autumnal winds amongst the faded woods.” Association Executives of North Carolina has gathered resources for those who want to support the recovery efforts of people in western NC. Small-staff membership marketing.

Arlington 252

Arlington Revenue Education Strategy 252

Association Analytics

NOVEMBER 18, 2024

The good news is that there are numerous free resources available for learning analytics, from Microsoft and Google certifications to university courses offered by places like Harvard or Yale. “You can show that this marketing outreach had this level of impact on membership growth or event attendance.” The solution?

Analysis 169

Analysis LMS Tools Resources 169

Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content 247

Content Marketing Video Member Engagement 247

Association Analytics

DECEMBER 9, 2024

Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.

Tips 169

Tips Tools Project Survey 169

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Content 169

Content Marketing Member Engagement Resources 169

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Reid All About it

JANUARY 17, 2025

The weekly list of free educational events and resources for the association community Awards program. Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. When I read articles like this, I’m so glad I don’t get pinged by anyone.

Education 264

Education Content Tools Strategy 264

Reid All About it

NOVEMBER 15, 2024

The weekly list of free educational events and resources for the association community… “May you experience each day as a sacred gift woven around the heart of wonder.” Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Microlearning.

Certificate 264

Certificate Committee Education DC 264

MemberClicks

JANUARY 22, 2025

Partnerships are often long-term and involve deeper collaboration, where all parties contribute resources, expertise, and effort for mutual benefit. Shared Goals and Resources: Both organizations work together to achieve common objectives and may pool resources like funding, knowledge, or manpower.

Organization 100

Organization Resources Project Examples 100

Reid All About it

NOVEMBER 1, 2024

The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing. 1 CAE credit. .

Revenue 258

Revenue Education Arlington Committee 258

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Webinars serve as an easy way to dive deeper into all the resources you offer, encourage them to participate in educational and networking webinars, and answer any questions they may have.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Membership Marketing

DECEMBER 2, 2024

My latest book, The Seven Deadly Sins of Membership Marketing , will be published early next year. Why Another Book on Membership Marketing? Many association executives found my previous book, Membership Recruitment , to be a valuable resource. Refreshing to find a thorough resource written in less than 400 pages.”

Marketing 40

Marketing Recruiting Recruitment Review 40

Higher Logic

MAY 13, 2020

You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online. The best way to do this?

Tools 296

Tools Communications Email Marketing Recruiting 296

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Strategy 130

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. CAE credits.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior? What is my capacity?

Products 282

Products Analysis Price Revenue 282

Lead Marvels

MARCH 5, 2025

Successful B2B marketers are leveraging Lead Marvels digital resource libraries to power their lead generation campaigns.

Library 100

Library Marketing Resources 100

Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? ” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Demystifying Event Marketing.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

AUGUST 7, 2020

The weekly list of free educational events and resources for the association community… Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. Double Your Member Engagement with Very Little Marketing. Will I see you there? Take advantage!

Montana 369

Montana Education Conference Member Engagement 369

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Survey 275

Survey Content Education Strategy 275

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

APRIL 2, 2021

The weekly list of free educational events and resources for the association community…. Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Post-pandemic association workplace. Quick hits. Stan Garfield ). Lachlan Brown, HackSpirit ).

Revenue 335

Revenue Conference Education Resources 335

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Chapter sponsorships. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

SEPTEMBER 13, 2024

The weekly list of free educational events and resources for the association community… On my calendar. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Peer advisory groups.

Technology 370

Technology Strategy Education System 370

Reid All About it

SEPTEMBER 27, 2024

The weekly list of free educational events and resources for the association community… “Life shrinks or expands in proportion to one’s courage.” Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. –

Arlington 281

Arlington DC Washington Revenue 281

Association Analytics

FEBRUARY 14, 2023

If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance. They just didn’t have the tools in place yet to give me that chance.

Discount 321

Discount Leadership Tools Resources 321