Associations Now

JANUARY 7, 2025

Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.

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Report Marketing Survey Content 105

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NOVEMBER 1, 2024

Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy – 1/18/23 appeared first on Association Analytics.

Revenue 291

Revenue Member Engagement Resources Strategy 291

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FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Learn about strategies for leveraging non-dues revenue opportunities strategically. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Spark Consulting

DECEMBER 11, 2024

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.

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Revenue Education Survey Marketing 195

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. Here’s a closer look at how […]

Revenue 137

Revenue Member Engagement Marketing Communications 137

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APRIL 11, 2025

Learning revenue. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: KiKi LItalien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M Guest: Dan Chuparkoff, CEO, Reinvention Labs Wed 4/16 at 12 p.m. Makes sense to me!

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LMS Education Content Software 258

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

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Revenue Case Study Milwaukee Price 169

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NOVEMBER 8, 2024

If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. 1 CAE credit. More info/register.

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Certificate DC Education Tips 252

Association Analytics

SEPTEMBER 8, 2022

These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. Get Started!

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Revenue Products Discount Course 169

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APRIL 18, 2025

How well does your membership strategy and marketing align with her assertion? Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. Greens of some typespinach, chard, or whatever you find in your garden, farmers’ market, or supermarketare an essential ingredient in this dish.

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Strategy Member Engagement Software Revenue 220

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. About Gartner Digital Markets: Gartner Digital Markets is the world’s largest platform for finding software and services.

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Marketing Software Membership Management Review 103

NXUnite

FEBRUARY 4, 2025

Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials. Distribution.

Products 130

Products Guidelines Revenue Tools 130

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NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

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JANUARY 17, 2025

Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. More info/register. More info/register. 1 CAE credit. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Nimble AMS

DECEMBER 20, 2024

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. Here are four key factors: 1.

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Price Strategy Committee Review 118

Association Analytics

JANUARY 17, 2024

For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.

Revenue 169

Revenue Conference Member Engagement Resources 169

Spark Consulting

JULY 18, 2022

Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.

Marketing 39

Marketing Education Conference Revenue 39

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

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Content Strategy Revenue Education 213

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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.

Revenue 169

Revenue Member Engagement Resources Strategy 169

Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.

Revenue 169

Revenue Member Engagement Resources Strategy 169

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

Revenue 169

Revenue Products How To Member Engagement 169

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NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Association Adviser

OCTOBER 4, 2023

They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue.

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Revenue Strategy Leadership Organization 158

NXUnite

APRIL 8, 2025

This category includes accounts payable, accrued expenses, and deferred revenue, which youll record when your nonprofit has received payment but has not yet delivered the associated goods or services. The post Beginner’s Guide to Understanding a Nonprofit Balance Sheet appeared first on NXUnite by Nexus Marketing.

Revenue 130

Revenue Resources Maine Review 130

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Nimble AMS

DECEMBER 18, 2024

Try using discount promotions in your associations e-commerce site to create an influx of revenue, especially during seasons of slow sales. Are you looking to increase membership numbers, improve retention, or grow non-dues revenue? The key is to align your associations goals with your pricing discount strategy.

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Discount Price Revenue Tips 103

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. The Expert’s Guide to Growing Member Engagement and Revenue With an Online Career Center.

Certificate 369

Certificate Revenue Conference North Carolina 369

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.

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Revenue Austin Tools Education 281

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

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Revenue Education Innovation Strategy 281

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

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Revenue Certificate Education Tools 264