Reid All About it

FEBRUARY 28, 2025

Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams.

DC 258

DC Education Arlington Case Study 258

Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m. CAE credit.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

NOVEMBER 8, 2024

Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. . 1 CAE credit.

Certificate 252

Certificate DC Education Tips 252

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169

Revenue Case Study Milwaukee Price 169

NXUnite

FEBRUARY 4, 2025

Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials.

Products 130

Products Guidelines Revenue Tools 130

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? Benchmarking surveys, reports, and other original research or publications. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Do sponsors see the value in each sponsorship package?

Revenue 222

Revenue Price Directory Newsletter 222

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Reid All About it

APRIL 18, 2025

Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. How well does your membership strategy and marketing align with her assertion? Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. New member engagement study. AIs impact. Sponsored content.

Strategy 220

Strategy Member Engagement Software Revenue 220

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Association Analytics

NOVEMBER 4, 2024

On the trade association side, revenue or staff size can be vital in how you treat a member organization. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. What’s Their Interest? It’s a lot of work though! And this can be an easy fallback.

Course 192

Course millennials Survey Certificate 192

Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.

Revenue 148

Revenue Directory Certificate Cost 148

YourMembership

MAY 3, 2019

Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Community Brands survey of small-staff associations.

Tips 318

Tips Revenue Survey Report 318

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys. A Festive Welcome. End-of-Year & Holiday Promotions.

Revenue 144

Revenue Discount LMS Course 144

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate Education eBook 135

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Press Release Communications 159

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Education Survey Certificate 370

Sequence Consulting

SEPTEMBER 3, 2024

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.

Survey 134

Survey Revenue Member Engagement Innovation 134

AvidXchange: Association Management

JANUARY 22, 2025

Economic Uncertainty Economic growth or slowdowns during an election year can significantly impact project demand, revenue projections, and financial stability in construction, real estate, and community association management industries. A survey by the Associated General Contractors of America (AGC) and Arcoro found that 94% of U.S.

Team 130

Team Cost Project Association Management 130

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335

Revenue Conference Education Resources 335

Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The outlook for associations, as described in Marketing General Inc.’s Content marketing.

Survey 275

Survey Content Education Strategy 275

Nimble AMS

APRIL 29, 2022

Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at

Revenue 111

Revenue Strategy Member Experience Discount 111

Reid All About it

APRIL 10, 2020

The weekly list of free educational events and resources for the association community… Virtual association survey. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture. Member experience.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

JUNE 25, 2021

Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Exhibitors.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

SEPTEMBER 27, 2024

MCI surveyed association members and customers for their Association Engagement Index 2024. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Open your email or not. Go to your website or to Google. More on engagement. More info/register. More info/register.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

SEPTEMBER 11, 2020

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Paulina Curto, Senior Marketing Manager at Cvent. More info/register. Host: Cvent. Tue 9/15 at 2 p.m.

LMS 329

LMS Montana Revenue Recruiting 329

Higher Logic

MARCH 16, 2017

From The Leader Network’s research, which surveyed hundreds of community professionals, they found 49 percent of communities generate revenue (29 percent of those realize a revenue of over $1 million). And, importantly, 36 percent of all revenue generating communities connect that revenue to customer retention.

Revenue 174

Revenue Survey Cost Leadership 174

Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. CAE credit.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

DECEMBER 4, 2020

Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. A message for the board. CAE credits.

Revenue 300

Revenue Blended Learning Conference Technology 300