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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Membership value.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Understanding these shifts is critical for maintaining compliance, optimizing financial strategies, and making informed decisions about technology investments. No doubt, youll recognize a lot of these ugh-ly phrases.
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Do a scan of the market to determine if this segment might be obtaining their content from another source.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Showcase Benefits of Technology. Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Education revenue. Content marketing.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. New member engagement. More info/register.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.
Learning revenue. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/15 at 12 p.m. Makes sense to me! Member service. More info/register (ASAE members only).
Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Host: Bizzabo Speakers: Colleen Bisconti, Vice President, Events and Experiences, IBM Katie McIntyre, Director of Strategy and Event Technology, Opus Wed 1/22 at 12 p.m. 1 CAE credit.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. How well does your membership strategy and marketing align with her assertion? AI tools course. AIs impact.
Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Strategic content delivery.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download. Luke Burgis [A revealing one to ponder.]
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Demystifying Event Marketing. Mon 12/2 at 5:30 p.m. More info/register.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketingtechnology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.
Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. It’s one thing to say that you can meet your goals using technology. Sorry, soapbox topic. More info/register. 1 CAE credit.
James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.
Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.
Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. – Revenue Success from Scratch: One Association’s Story.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Sales Ops: Table of Contents. Performance.
I love Lead Marvels’ curated list of association podcasts , but it’s missing two of my favorites: Leading Learning from Tagoras and Reboot IT from DelCor Technology Solutions. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Jake Toohey, Senior Digital Consultant, Adage Technologies. Fri 5/22 at 1 p.m.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.
An AMS system with modern event technology built in can make your association’s event planning easier. There’s no need to struggle through event planning because you have a small staff.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Hear about the findings of the 2024 Association Trends Study and the transformational power of technology and its role in shaping the future of member engagement and association growth. More info/register.
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.
Read our blog to begin preparing your organization for new technology today. How to build an expert internal AMS selection team “Every selection team for new technology needs representatives across the board,” said Collier Faubion, Nimble AMS Lead Sales Engineer and Non-Profit Advocate. Membership, finance, marketing, IT, and more).
Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.
For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services.
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