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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. AI tool for events. Sponsorships.
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.
AI tools course. Earn up to five CAE credits from Association Academys live Association Artificial Intelligence Certificate Course , which teaches practical use of AI tools. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. How did AI learn them?
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Learn about strategies for leveraging non-dues revenue opportunities strategically. 1 CAE credit.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. More info/register. 1 CAE credit.
Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. 1 CAE credit. More info/register. More info/register. More info/register.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing.
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials. Customer reward options.
Learning revenue. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: KiKi LItalien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M Guest: Dan Chuparkoff, CEO, Reinvention Labs Wed 4/16 at 12 p.m. Makes sense to me!
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). Integrating eLearning tools, like a Learning Management System (LMS), with your online community can help you establish a reputation for delivering valuable educational content.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.
This category includes accounts payable, accrued expenses, and deferred revenue, which youll record when your nonprofit has received payment but has not yet delivered the associated goods or services. The post Beginner’s Guide to Understanding a Nonprofit Balance Sheet appeared first on NXUnite by Nexus Marketing.
Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.
Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Selection of Enablement Software and other Technology Tools. Optimization of Sales Tools, Knowledge Base and other Assets. Operations.
With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Non-Dues Revenue.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.
Like with most contemporary nonprofit processes, successful prospect research begins with the right tools. Some prospect research databases integrate with popular nonprofit CRMs, so check if your tools will integrate when shopping for a new solution in either category. Corporate volunteerism opportunities to leverage for cultivation.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Luckily, there are digital tools designed specifically to help you through the process! Email marketing software. Let’s look at an example. Social media platforms.
James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.
As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Are you looking to increase membership numbers, improve retention, or grow non-dues revenue?
Tech That Translates: The Best Tools to Engage Your Audience. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Tue 12/3 at 2 p.m.
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. CAE credit.
Digital tools give teams the flexibility to respond quickly and maintain efficiency, no matter the outcome, said Brian Thayer, VP & GM of Sales. These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market. construction firms face hiring challenges.
Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors. Virtual conference success stories. Fri 5/22 at 1 p.m.
Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
The Nimble AMS Spring ‘22 release is packed full ways to help you grow revenue. Less clicks means more revenue. Good-bye cart, hello revenue. . With new APIs, integrating with your learning management system (LMS) has never been easier to increase member value and grow non-dues revenue. ?? . SynchedLearning APIs .
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
On the trade association side, revenue or staff size can be vital in how you treat a member organization. With the right tools though, and with the right effort, you can understand that maybe that course IS what everyone wants. It’s a lot of work though!
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again.
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. – 1 CAE credit. .
The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.
But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Will the platform integrate with my existing tools? Get the Guide 1. iPhone, Android, tablet, laptop).
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