Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Higher Logic

JULY 25, 2019

It’s no secret that consumers rely heavily on reviews, and buyers of enterprise software or other services are the same: Prospects view case studies before requesting demos. But now we get to the reality, which is that finding and producing effective B2B case studies is challenging for marketing teams. Stage 1: The Research.

Case Study 40

Case Study Tips Marketing Products 40

Click

FEBRUARY 12, 2025

What marketers really want are powerful tools that will take that data and transform it into valuable, useful and actionable insights. At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions. When it comes to reporting, you can’t include what you can’t measure!

Marketing 147

Marketing Social Media Analysis Report 147

Reid All About it

APRIL 4, 2025

Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 258

Revenue Software Certificate Education 258

Association Analytics

DECEMBER 9, 2024

Review and streamline the member data you collect, pay attention to what actually matters. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.

Tips 169

Tips Tools Project Survey 169

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

NXUnite

APRIL 8, 2025

To get you up to speed, well review the basics of this report, why its important, and how to interpret it so your organization can maximize this data. Reviewing balance sheet categories in isolation doesnt tell the full story about your nonprofits financial health. What is a nonprofit balance sheet?

Revenue 130

Revenue Resources Maine Review 130

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Hoffman, FASAE, CAE President of Mariner Management Diane Scheuring, Association Senior Vice President of Membership & Marketing, Hospice and Palliative Nurses Kevin Whorton, President of Whorton Research Wed 4/16 from 9 a.m.

LMS 213

LMS Education Content Software 213

Nonprofit Marketing Guide

OCTOBER 5, 2023

No doubt, you’ve struggled with some of these situations before, and if you have, it’s time to talk about the levels of editing: Program staff who are supposed to review for accuracy instead argue with your punctuation choices. You spend more time managing review cycles than actually creating content.

Review 99

Review Content Newsletter Project 99

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Strategy Content 300

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

OCTOBER 22, 2024

The report also recommends that boards make strategic thinking around technology a key element of their review of the chief executive, or their hiring process for one. If the CEO isn’t able to convey the digital strategy, then succession planning becomes really important.”

Report 107

Report Technology Leadership Strategy 107

Higher Logic

FEBRUARY 21, 2020

G2 crowd reviews or tweets). By providing a simple way for them to do so online, you can position your business as the first outlet they go to (which can prevent bad public reviews). Customer marketing is becoming increasingly important to tech companies. The problem is, not many customer marketers have a tool to do this.

eBook 286

eBook Tools Products Review 286

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Reid All About it

NOVEMBER 16, 2018

Retirement is going extinct, says Harvard Business Review. Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Agility PR ).

DC 236

DC Washington Indiana Review 236

Spark Consulting

MAY 15, 2024

Over the past six months or so, I’ve been reviewing ALL of them, deleting posts that are badly outdated (which led to the removal of 100 posts, about 43% of the total) and identifying posts that might benefit from updating and reposting, which I’ve been doing over the last several weeks.

Social Media 243

Social Media Review Member Engagement Conference 243

Wild Apricot

DECEMBER 21, 2017

In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Assessment of go-to-market strategies and methodologies. Market training. Sales growth and operating plan. Deals desk. Territory design.

How To 403

How To Process Tools Software 403

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy Education System 370

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. Maybe it’s setting up a “review us” table, maybe it’s scheduling one-on-one sessions with members to hear how they feel about their membership , or maybe it’s sending out surveys after your sessions and other offerings. What’s missing?

Marketing 289

Marketing Tools Survey Cost 289

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Host: 100 Reviews/Non-Dues-A-Palooza. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

YourMembership

NOVEMBER 1, 2019

And, you may regularly review your progress toward these goals. As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. The post Membership management health check: How does your association measure up?

Membership Management 236

Membership Management Review Marketing 236

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. I bet you didn’t even know I was gone. James Green, Quartz ).

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Review key contract clauses and learn how to defend them to benefit your organization’s bottom-line. Data Is for Marketers.

millennials 307

millennials Montana Education Certificate 307

Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Ron Friedman, Harvard Business Review ). Live Review. Member gatherings. Lawrence, The Minimal Life ). Host: ASAE.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Jeff Winters, Harvard Business Review ). – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Kendall Walters, Vidyard ).

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. Tackling Multicultural Marketing Like a Pro.

Indiana 221

Indiana Review Education Conference 221