Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Wild Apricot

FEBRUARY 14, 2020

Stay in the know on what 2020 nonprofit trends to anticipate when it comes to nonprofit marketing, social media, tech, volunteering and leadership.

Social Media 421

Social Media Leadership Marketing 421

Association Adviser

JUNE 3, 2022

When it comes to social media marketing, the first thing most people think of is consumer businesses. Associations need to consider the impact social media has and use this mentality […]. Associations need to consider the impact social media has and use this mentality […].

Social Media 143

Social Media Marketing Strategy Communications 143

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Association Adviser

JUNE 8, 2022

In our previous article on social media tone and voice, we detailed what you need to do to make sure your association sets the right tone with your audience. Now that your social media’s tone and voice are in line with your association’s brand, the next question you might have is, how do you actually […].

Social Media 146

Social Media Association Management Communications Marketing 146

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235

Marketing Cost Case Study Communications 235

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Association Adviser

JULY 12, 2023

No matter the extent of your social media usage, you probably heard of the summer’s most popular viral meme – the Grimace Shake. With an initial Instagram post of Ronald McDonald’s periwinkle peer that included the caption “it grimace i’m taking over,” McDonald’s dominated the social media landscape […] The post Don’t Grimace!

Social Media 144

Social Media Content Communications Marketing 144

Association Adviser

FEBRUARY 16, 2021

Building a strong social media community for your association takes effort and empathy. Use these tactics to strengthen your social media communities. The post How to Build Strong Social Media Communities During Difficult Times appeared first on Association Adviser.

Social Media 143

Social Media How To Content Communications 143

YourMembership

SEPTEMBER 15, 2016

Social networking platforms, like LinkedIn, have traditionally cornered the market on making it easy for colleagues and like-minded professionals to connect and share new jobs and opportunities for career advancement. billion social network users worldwide. Consider that there are about 2.22 appeared first on YourMembership.

Social Media 297

Social Media Industry Technology Marketing 297

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Blue Sky eLearn

JULY 14, 2020

This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Use Social Media . Encourage registrants to share on social media that they’re registered for your event. It could be as simple as #AttendingABCEvent2020.

Conference 363

Conference Tips Price Social Media 363

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Spark Consulting

MAY 15, 2024

And other social media platforms, for organizational use. What is YOUR association doing with regards to social media platforms in 2024? Thanks to the efforts of my web firm, the Spark blog has posts that go back to 2008, when I first started association blogging at Thanks For Playing. Are you still on them? Which one(s)?

Social Media 243

Social Media Review Member Engagement Conference 243

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. That’s why you need to learn about— and start using—marketing automation. GrowthZone has a built-in marketing automation module. by Frank Kenny.

Marketing 148

Marketing Social Media System Price 148

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Wild Apricot

MAY 27, 2021

For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website. Member engagement can mean different things to different folks.

Strategy 230

Strategy Social Media Member Engagement Marketing 230

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Social Media Networks. Connect with your membership across social media networks for quick updates on your association’s activities. .

Organization 270

Organization LMS Software Social Media 270

YourMembership

JANUARY 13, 2020

Even small associations can use social media to take member engagement to the next level. It might be time for your small association to “think bigger” when it comes to social media. The post Make your association a part of your members’ social habits appeared first on YourMembership. Here’s how. They include.

Social Media 260

Social Media Member Engagement Organization Marketing 260

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Content Social Media Strategy 264

Higher Logic

MAY 29, 2020

Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

SBI

DECEMBER 17, 2024

Social media is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.

Social Media 52

Social Media Guidelines Content Video 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 258

Social Media DC Strategy Education 258

Association Adviser

NOVEMBER 8, 2022

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts?

Social Media 142

Social Media Content Marketing Organization 142

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

Newsletter 258

Newsletter Content Social Media Education 258

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Individuals don’t need to provide any information for content. Learn more.

Content 122

Content Marketing How To LMS 122

Higher Logic

MAY 20, 2020

Check out the Ultimate Guide to Marketing Automation, available below. To make the webinar interactive, you can ask members to fill out polls, hold an Ask-Me-Anything (AMA) in your online community , and share social media handles to connect online and build relationships. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue America Tips 361

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. CMP credit.

Recruitment 370

Recruitment Recruiting Certificate Tips 370