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EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Host: Wisconsin Society of Association Executives. Dive deeper into the foundational elements of digital marketing success. More info/register.
Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.
Exhibitor marketing. Exhibiting puts a hurting on a marketing budget. Host: KiKi LItalien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M *All events are online at Eastern Standard Time unless otherwise noted. Get a step-by-step look at MSTAs strategy and results.
Host: Marketing General, Inc. Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Register. (1
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association , are leaders who guided their members through the rubble toward solid ground. Sharon Rice ,orgSource, Managing Director of Business Strategy, moderated this insightful conversation.
Be a Skeptic Resilience asks you to identify possibilities, but it also requires adopting flexible approaches to strategy and viewing your future projections with a dose of skepticism. The goal is to develop short, mid, and long-range strategies with flexibility baked into the design. View future forecasts with a dose of skepticism.
Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. And, through those stories, to develop relationships with the media and elected officials in that market. Turn your perspective outward.
I hope you will take this information and have a meeting with your team to ensure your digital marketing efforts wont be drastically impacted. All you need is a bit more strategy. If you are on a calendar membership cycle and dues are due in December, have a discussion around your renewal marketingstrategies.
And, most importantly, we discovered new strategies for adaptation and problem solving. Understanding your co-workers’ preferred styles for interaction is another strategy that turns bumpy communications into superhighways. Kristine Hillmer, CEO at the Wisconsin Restaurant Association, offered this observation. “We
A growing number of organizations (companies, churches, associations) have begun using Throwback Thursdays (TBT) as a social media strategy to promote elements of their organization. TBT #ThrowbackThursday ASAE association branding association communications association marketing SCD Group' What is Throwback Thursday ?
Almost 10 years ago, it was the last day of exams at my alma mater, the University of Wisconsin – La Crosse, and I had a job interview 2.5 Fantasy sports is a $7 billion industry in the United States alone, and is a rapidly growing market in India, where my client wants to expand and partner with the Indian Federation of Fantasy Sports.
Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” Susan is a regular columnist for Wisconsin Woman magazine. She has been assisting leaders in public and private sector industry, non-profit agencies, and public education for nearly 30 years. Her second book, “Life.
Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. For example, Russ Webb of the Bay Area Apartment Association has a FOMO (fear of missing out) event strategy. You see, at least once a year, we do a webinar where we showcase some of the amazing projects of our clients.
The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. skip to main | skip to sidebar. Monday, September 27, 2010. Whats Your Innovation Readiness? Photo Source.
The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Precise strategy. skip to main | skip to sidebar. Tuesday, September 21, 2010. For Part 1 go here.
Mashable warns that it might be time to throw out a common password-writing strategy. Having stepped down from his role as board chair of the Wisconsin Society of Association Executives, National Fluid Power Association CEO Eric Lanke takes a look back at the lessons he learned. ht @ dcoriale ). Other Links of Note.
It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. Then read this interview with Michelle Czosek, the new president/CEO of the Wisconsin Society of Association Executives. Check out more details here.
Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. By aggregating this information together, well be better positioned to develop successful strategies for overcoming them. skip to main | skip to sidebar. Monday, January 31, 2011. February 6, 2011 8:28 PM.
Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. The "innovation readiness" tool will also provide a framework for this discussion, and will help us organize the strategies we hope to develop. skip to main | skip to sidebar. Posted by Eric Lanke.
The new strategy seems focused on going head-on with information sources that didn’t exist when “Got Milk?” “We’ve kept too quiet,” Kadison said, according to Wisconsin State Farmer. ” MilkPEP’s Marketing Manager Victor Zaborsky agreed. ” had its strongest impact.
I told them, “No way am I moving to California from Wisconsin!” and work more closely with him and the board of directors on IEEE’s longer-term strategy. ML: This issue is driving the repositioning of our longer-term strategy. The client was looking for someone to run their publishing business in southern California.
Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. When coupled with a targeted objective and clear decision points, these same strategies can be effectively leveraged as part of an effective innovation process.
Its also something Ive realized as part of my work with the Innovation Task Force of the Wisconsin Society of Association Executives. Theres more work ahead for the Task Force as we begin to flesh out the details of these three levels, looking to work with organizations that have developed successful strategies for each objective.
Manager of Sales and New Media Marketing. I’m Amanda, and I’m the Director of Marketing ’round these parts. AJBombers : SM is integral to our marketing and operation plan, we spend ZERO in traditional dollars. blurbbooks : More vids like this one: [link] , figuring out global/local strategy. Monitoring?
The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Non-renewing members.
Tear down walls (literally and figuratively) Embrace a continuous process The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The World Café is a strategy designed to deeply explore a series of topical questions. Groups discussed the same question simultaneously.
The 65 events scheduled today cover wide geographic ground—from educational sessions in Wisconsin to social media efforts in New York City to a press rally in Las Vegas—as well as a broad range of subject matter. Oh, yeah: If you find yourself in NYC today, you might spot a NAMID ad in Times Square, funded by NYC & Company. .
Narcissism is not a business strategy. Members" are not "markets" and we should not allow ourselves to re-define humans this way. It's spreading to Indiana, Wisconsin and New York. Our values can transcend these moments of chaos and a better world is within our grasp. And now, Detroit.
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