Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Discover how to utilize our clear scoring system to make informed decisions on whether to move forward with a potential revenue stream. Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

FEBRUARY 28, 2025

If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are.

DC 258

DC Education Arlington Case Study 258

Spark Consulting

MARCH 12, 2025

Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. Relatedly, they’re concerned their systems are not user-friendly and are too complicated to navigate. Download your copy at [link].

Software 150

Software Resources Report Marketing 150

Association Analytics

NOVEMBER 9, 2023

Hear how CMAA has expanded their tech stack with best-of-breed solutions and an analytics platform at the center pulling all the data together.

System 305

System Member Engagement Resources Strategy 305

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Association Analytics

NOVEMBER 18, 2024

As Bill explains, “If you implement that analytics platform, that central repository, it extends and augments the source systems that are connected to it… rather than incrementally changing your marketing system or your LMS or even your AMS.”

Analysis 169

Analysis LMS Tools Certificate 169

Association Analytics

DECEMBER 9, 2024

There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. Focus on fundamental metrics that drive decisions rather than elaborate tracking systems.

Tips 169

Tips Tools Project Survey 169

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

Wild Apricot

DECEMBER 21, 2017

But perhaps more than anything else, sales operations brings a system to selling. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Sales growth and operating plan. Deals desk. Territory design.

How To 404

How To Process Tools Software 404

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

JULY 2, 2021

WBT Systems does too. Selecting a Cloud System – A Guide for Association Executives. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: ASAE.

Technology 370

Technology Strategy Education System 370

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Consider where the data comes from.

Strategy 130

Strategy Marketing Tools System 130

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology Strategy St. Louis System 370

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Most of us are at least somewhat familiar with Google Analytics.

LMS 292

LMS Learning Management System Case Study Content 292

Nimble AMS

NOVEMBER 6, 2024

The primary investment components of AMS “Asking how much an AMS costs is like asking how much a house costs,” said Tirrah Switzer, Senior Director of Product Marketing. Consider investing in an AMS that offers the following: Continuous upgrades: With routine and automatic product updates , your organization can avoid costly system upgrades.

Cost 124

Cost Software Association Management Price 124

Reid All About it

NOVEMBER 20, 2020

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Learn how to evaluate your current governance system and introduce the concept of governance redesign. Certification launch. More info/register.

Certificate 370

Certificate System Dallas Recruiting 370

Reid All About it

APRIL 30, 2021

WBT Systems laments the lost art of listening. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Host: UST Education Speakers: Nicole Crabtree, Director of Events, and Reilly Moriarty, Marketing Manager, UST Education Thu 10/10 at 3 p.m. –

NJ 258

NJ Email Marketing System Education 258

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Association Analytics

OCTOBER 16, 2023

It's that never-ending headache that comes from jumbled data across multiple systems. Dirty data is a scary phrase for most association professionals.

System 321

System Member Engagement Resources Strategy 321

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Virtual volunteer fatigue.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

Education 258

Education Social Media Content Strategy 258

.orgSource

FEBRUARY 4, 2025

Outdated Technology and Manual Processes In todays digital-first world, outdated systems and manual processes are often the first red flags. Slow or Inflexible Technology : Are your current systems slow, crash-prone, or difficult to update? Here are three signs to watch for and tips on how to turn things around.

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Trade Journal Cooperative ).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

JUNE 25, 2021

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Event experience.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Speakers did it.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

MAY 21, 2021

The riches are in the niches, says WBT Systems. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Niche conferences. Tue 5/25 at 11 a.m. – CAE credits.

San Jose 369

San Jose Email Marketing millennials Strategy 369