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Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?
They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners. Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS).
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
You'll find inspiring and educational podcasts on every topic from social media and nonprofit technology to cause marketing and fundraising ideas. Check out these 27 great podcasts for nonprofits to get started!
Understanding these shifts is critical for maintaining compliance, optimizing financial strategies, and making informed decisions about technology investments. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/8 at 12 p.m. Hear about proposed 2025 U.S. More info/register.
Learn how emerging technology, including AI-powered concierge tools, is shaping the future of association sponsorships by fostering deeper connections, driving value, and increasing ROI for all stakeholders. Host: Association Women Technology Champions Wed 1/22 at 12 p.m. 1 CAE credit. More info/register. More info/register.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/15 at 12 p.m. Member service. Snacks How to reconceive your association’s magazine as a strategic content asset.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects. Staff committee liaison.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. How well does your membership strategy and marketing align with her assertion? AI tools course. AIs impact.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Membership meetups. Member surveys.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. Additionally, the research highlighted the emerging use of AI technology.
Powering Unforgettable Event Experiences At Fenix Event Technology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. From corporate conferences to immersive brand activations, our expert team ensures seamless execution with innovative technology, precision, and creativity.
Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report. As the report puts it: “Directors and C-suite executives who entered the leadership ranks even five years ago may not fully grasp the technology-driven operating models that are creating value today.”
Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Check out these five top AI technology trends from the latest Association Trends Study to discover how and why your organization should leverage AI: 1. 2025 is right around the corner! Our blog is here to help!
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. Host: ASAE.
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. Best practices emerged around technology, training, scheduling, and messaging. Membership survey.
Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketingtechnology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.
I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Demystifying Event Marketing. Mon 12/2 at 5:30 p.m. More info/register.
TECH TIP: Integrate Nimble AMS with GiveSmart to leverage text-to-give technology to take your #GivingTuesday campaign to the next level. Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers.
Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.
Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.
TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.
Encourage the leaders within your organization to post their thoughts about your business, day-to-day experiences with customers and technology, or even talk about their decision-making processes and how getting the small things right matters. Yes, your internal communication data is a powerful source of material! Keep Perspective!
At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Host: EventMB.
The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.
I love Lead Marvels’ curated list of association podcasts , but it’s missing two of my favorites: Leading Learning from Tagoras and Reboot IT from DelCor Technology Solutions. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ).
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