Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. An AI tool cant replicate that. AI Adoption, Training and Tools (Data Analytics Network) What AI tools are you using?

Arlington 258

Arlington Revenue Education Social Media 258

Reid All About it

JANUARY 10, 2025

Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Video marketing. AI tool for events. Sponsorships. Association AI. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Associations Now

MARCH 4, 2025

Joining the growing number of associations using customized LLM and AI tools , the Equipment Leasing and Finance Association launched its own variant, ELFie, last week. The tool operates under a freemium model: Though the public can ask ELFie three questions per day, deeper inquiries are members-only.)

Tools 59

Tools Process Member Engagement Industry 59

Reid All About it

FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.

DC 258

DC Education Arlington Case Study 258

Reid All About it

JANUARY 17, 2025

Learn how emerging technology, including AI-powered concierge tools, is shaping the future of association sponsorships by fostering deeper connections, driving value, and increasing ROI for all stakeholders. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Association Analytics

DECEMBER 9, 2024

This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. Stop Chaos Campaigning Too many associations just kind of blast out communications, and haven’t taken the time to tap fully into what their various outreach tools can do.

Tips 169

Tips Tools Project Survey 169

Achieve

MARCH 11, 2025

Like with most contemporary nonprofit processes, successful prospect research begins with the right tools. Some prospect research databases integrate with popular nonprofit CRMs, so check if your tools will integrate when shopping for a new solution in either category.

Tools 52

Tools Maryland Process Software 52

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Staff committee liaison. Yeah, me neither. Microlearning.

Certificate 264

Certificate Committee Education DC 264

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. You can counter this by employing robust inventory management tools.

Products 130

Products Guidelines Revenue Tools 130

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Association Analytics

NOVEMBER 18, 2024

The thought of changing the way you do business altogether – not to mention having to introduce new tools – can be worrisome and spook people, even if they have good intentions. “You can show that this marketing outreach had this level of impact on membership growth or event attendance.”

Analysis 169

Analysis LMS Tools Resources 169

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Wild Apricot

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Selection of Enablement Software and other Technology Tools. Optimization of Sales Tools, Knowledge Base and other Assets. Operations.

How To 404

How To Process Tools Software 404

Click

FEBRUARY 12, 2025

What marketers really want are powerful tools that will take that data and transform it into valuable, useful and actionable insights. At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions. Boost Efficiency No more manual reporting or multiple reporting tools.

Marketing 147

Marketing Social Media Analysis Report 147

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. Peoples inboxes, both work and personal, are full.

Email Marketing 130

Email Marketing Marketing Software Tools 130

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

ISAE

FEBRUARY 4, 2025

Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members.

Tools 40

Tools LMS Software Learning Management System 40

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Member Retention.

Tools 296

Tools Communications Email Marketing Recruitment 296

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Consider where the data comes from.

Strategy 130

Strategy Marketing Tools System 130

Nimble AMS

DECEMBER 6, 2024

If so, how do you use this powerful tool to meet your members needs while making them feel safe? With AI tools, your association can transform staff processes and revolutionize member relationships. AI analytics will be ambient New AI tools will deliver insights in real time, embedded in everyday interactions.

millennials 109

millennials Tools Technology Social Media 109

Wild Apricot

OCTOBER 17, 2024

Learn tips, tools, and best practices to maximize your organization's outreach. Learn effective strategies to grow your nonprofit's donor base, engage supporters and drive meaningful impact with lead generation.

Strategy 400

Strategy Tips Tools Organization 400

Wild Apricot

SEPTEMBER 20, 2024

Learn how to build relationships, leverage online tools and craft compelling campaigns to boost your fundraising efforts. Struggling to find donors for your nonprofit? Explore effective strategies and tips to attract and retain supporters.

Tips 390

Tips How To Tools Strategy 390

AvidXchange: Association Management

JANUARY 22, 2025

Digital tools give teams the flexibility to respond quickly and maintain efficiency, no matter the outcome, said Brian Thayer, VP & GM of Sales. These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market. construction firms face hiring challenges.

Team 130

Team Cost Project Association Management 130

Higher Logic

FEBRUARY 4, 2020

Tip: Tap into tools that support the collection of comprehensive member data. Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive.

Communications 287

Communications Tips Member Engagement Tools 287

Association Analytics

AUGUST 14, 2023

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. Types of AI Tools To start, it’s important to know about some of the models already available to the public. The key to determining which tools to work with depends on your goals.

San Diego 317

San Diego Las Vegas Seattle North Carolina 317

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Click

JANUARY 9, 2025

This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Youll undoubtedly have brand updates, comments about employees, wins successes, market and business insights all excellent content!

Marketing 130

Marketing Social Media Content Tools 130

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well.

Social Media 130

Social Media Marketing Tools Cost 130