6 Web Tools to Help Small Organizations Thrive
Wild Apricot
DECEMBER 28, 2010
This is a guest post by Ja-Naé Duane, artist, creative economist, social media strategist and a faculty member at Northeastern University. read more ).
You’ve Got to Read This: September 13, 2011
Reid All About it
SEPTEMBER 13, 2011
Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Frank Fortin , Chief Digital Strategist at the Massachusetts Medical Society, discovered The Sexiness of Unsexy Innovation. I hope not.
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Reads of the Week: December 7, 2012
Reid All About it
DECEMBER 7, 2012
Somehow between celebrating the holidays both here and in Massachusetts, I intend to find time to do all those things on my to-do list that I have pushed off week after week, month after month. Tagged: Content Marketing , Productivity , Web and Social Media. It will mean saying “no” when I don’t want to (sorry, clients!)
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8 Practical Ways to Boost Engagement with Mobile Event Apps
Higher Logic
APRIL 25, 2019
Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor social media feeds + hashtags. Also, it’ll help to establish a dedicated hashtag for your event and promote it within your mobile event app, online community, and other social engagement platforms.
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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision
Higher Logic
JUNE 6, 2019
Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.
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Color Me Impressed: The Smart Set for September 2011
Reid All About it
OCTOBER 1, 2011
a Massachusetts supermarket chain, exceeded his expectations on a miserable day. It’s an example of great social media monitoring leveraged into a PR coup. “Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs. No, it isn’t, especially when word of mouth is turbocharged by word of mouse.
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Experiments in Social Media
Guilt by Association
FEBRUARY 16, 2009
So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. So I wondered, with the growing adoption of social media by our doctors, what would happen if we used some of those tools?
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Making a Day of It
Virtual
OCTOBER 16, 2015
Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. Finally, we’ve really seen the power of social media. It was pretty neat—Patriot tight end (and part time Superhero) Rob Gronkowski had come to EMC as part of a company celebration. Watch the clip!
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Social Media Statistics For Fortune 500 Companies [Infographic]
Velvet Chainsaw
OCTOBER 26, 2012
Data Source – The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth. Infographic by- GO-Gulf.com Web Design Company.
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Forrester: Social Media Is Now Mainstream Media
Guilt by Association
AUGUST 25, 2009
Forrester Research today released its third annual social technographics profile of online adults around the world , and there’s only one possible conclusion: Social media is now in the mainstream – at least the consumption of social media. This does not disprove the importance of social media.
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40 New Forrester Report: Social Media Adoption Explodes
Guilt by Association
OCTOBER 20, 2008
The bottom line: Proof that “ social content is going mainstream,” writes Josh Bernoff of Forrester. All of this matches up quite nicely with the survey we did of the members of our own Massachusetts Medical Society in June of this year. Tagged: social media, social technographics. What do you think?
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Association Brain Food Weekly: 8.4.17
Reid All About it
AUGUST 4, 2017
Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Hear how to use social media and in-app gamification to help your attendees get the most of your event. I’ll be happy to feature it as long as it’s not too product-centric. 1 CMP credit.
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4 Tips for Generating More Non-Dues Revenue from Advertising
Higher Logic
MARCH 19, 2019
Think of how social media networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement. This word is music to an advertiser’s ears: “targeted.” If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.
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Membership Hack: Fitness Challenge
Associations Now
MARCH 10, 2020
During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”. How to hack it? Why does it work?
Alumni Associations Use Social Media to Reinvent Donation Drives
Associations Now
OCTOBER 30, 2014
Other examples of alumni associations winning at social media: On Wednesday, Columbia University’s alumni association raised more than $11 million for 19 of the university’s schools and programs through its annual giving day. How’s your alma mater reaching out to you on social media these days?
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40 Swine Flu Outbreak: A Moment of Truth for Associations and Social Media
Guilt by Association
APRIL 29, 2009
As of Monday, we were still playing it low-keyed, since there weren’t any confirmed cases yet in Massachusetts, or even in New England. Things changed significantly Wednesday morning, when the state announced the first two confirmed cases in Massachusetts – two school children who had just returned with their family from Mexico.
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At home, at work: Regulating home businesses in community associations
Ungrated
DECEMBER 17, 2020
In addition to word of mouth, the board often becomes aware of the ventures as the residents advertise or post information on social media. Jan Skopecek, treasurer of Spring Lake Estates Homeowners Association in Trafalgar, Ind., Goodman, an attorney with Marcus, Errico, Emmer & Brooks in Braintree, Mass.,
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Association Brain Food: 4.5.24
Reid All About it
APRIL 5, 2024
While up in Massachusetts, I cooked dinner a few nights for my parents and got takeout (pizza and Italian food) on the others. Damn, that was good. Another night, black sea bass with spiced breadcrumbs. I didn’t have red bell pepper so I used jalapeno and jarred roasted red bell pepper instead. One night, I sautéed sea scallops.
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Association Brain Food Weekly: 3.12.21
Reid All About it
MARCH 12, 2021
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. Understand the best ways to leverage your social media profiles and other free promotional channels. It seems worse now than ever. 1 CAE credit. Host: ASAE.
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Strategies for driving non-dues revenue for your association
Nimble AMS
FEBRUARY 16, 2022
For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S, which attracts about 28,000 attendees each year from around the world.
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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners
GrowthZone
AUGUST 2, 2022
The “Why Join A Chamber” video, posted on social media and emailed to the Zionsville Chamber’s general membership and prospects, serves as a recruitment and retention tool to help people better understand the organization. The chamber’s social media reach went from 250,000 in 2019 to over 2.8
Is Now the Right Time to Add a Student Membership Category?
Associations Now
SEPTEMBER 20, 2017
The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession. “We Where Is the Opportunity? Another important consideration is whether your association has access to student networks.
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The Un-RFP: A Follow-up
Guilt by Association
FEBRUARY 9, 2009
The Massachusetts Medical Society (MMS) has lots of experience and success working with traditional media. But we also know the effectiveness of traditional media is rapidly diminishing. We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007. Currently ….
Old Media Still Rules, But Not Alone
Guilt by Association
OCTOBER 13, 2008
Last week, my organization released our annual Massachusetts physician workforce study. Naturally, we did old fashioned media relations. Naturally, we did old fashioned media relations. I worked on the social media angle. The moral of the story is that all of the media works together.
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Commenting Reveals All
Guilt by Association
OCTOBER 6, 2008
Whenever you set up a blog, a wiki, or any other social media tool that invites user comments, you’re making a choice. How you do that says a lot about your own readiness for social media. Our Massachusetts Medical Society blog started with “open and easy” approach, and we became an easy mark.
Are Your Members Ready for Social Technologies? Maybe More Than You Think!
Guilt by Association
SEPTEMBER 8, 2008
My team at the Massachusetts Medical Society has been working on social media technologies for more than two years. In March ’07, we launched our own social network, for members only. Authors Charlene Li and Josh Bernoff say you need to start by learning if your markets (members) are actually using social media.
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Nurses’ Group Launches Campaign for Better Patient Care
Associations Now
MAY 16, 2014
Among the concerns featured in coast-to-coast radio ads, videos (including the YouTube clip shown above), and social media are the risks of digitalized care, using such technologies as electronic health record systems and telemedicine.
Social Network Usage Among Physicians is Soaring
Guilt by Association
AUGUST 10, 2009
A year ago, our medical society was one of the first associations to privately license Forrester Research’s survey tool to determine the social technographics profile of our membership, physicians in Massachusetts. A key takeaway last year was that physicians are definitely part of the social media world.
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3 Topics for Medical Society Execs to Watch
Forj
JULY 5, 2017
Shannon Goecke , Director, Membership, and Marketing, California Academy of Family Physicians and Elizabeth Lukrich , Manager, Communications and Social Media, California Academy of Family Physicians. Using Member Personas for Smarter Marketing and Increased Engagement . Association Management Challenge.
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Association Brain Food: 5.6.22
Reid All About it
MAY 6, 2022
Andrew Hutchinson, Social Media Today ). Catherine Rollins, Manager of Local Policy, Massachusetts Association of Realtors. He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. Quick hits. LinkedIn is where it’s at these days. Anne-Laure Le Cunff, Ness Labs ).
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39 Thursday Buzz: Boston’s Events Venue Gets a Major Upgrade
Associations Now
JULY 31, 2014
The ink is still fresh from Massachusetts Gov. For those less versed in Twitter’s minutiae, Ignite Social Media Community Manager John Patterson highlights one trick that your association may not be aware of: Twitter cards. The skinny on a just-passed $1 billion plan to revamp the Boston Convention and Exhibition Center.
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Would You Throw a Bucket of Ice Water Over Your Head For a Good Cause?
Associations Now
AUGUST 14, 2014
That’s the question being asked of people around the country as part of a viral social media campaign started to help raise money for ALS. It’s part of a grassroots social media campaign started by former Massachusetts college baseball player Pete Frates who has lived with ALS since 2012, according to the ALS Association.
Monday Buzz: Why Boston Doesn’t Have Cheap Rooms
Associations Now
AUGUST 1, 2016
Also: Consider these tips on how to approach a niche social media platform, which could help you build your member base. Those are the going rates now in Boston,” Paul Sacco, executive director at the Massachusetts Lodging Association, told the newspaper. When there aren’t enough hotels, travelers face a big headache.
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40 SCD Group: Best of the Week: 3 key topics for Association CEOs.
SCD Group
MAY 20, 2012
Issue 2: Should your association have a social media policy? Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. 8 Reasons Social Media Policies Backfire by Heather Bussing. James and Laura L.
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Crisis Communication Planning Now Includes Social Technologies
Guilt by Association
DECEMBER 8, 2008
A few days later, Jeremiah Owyang of Forrester sounded my wake-up call : Now that social technologies are becoming mainstream, do your crisis communications plans account for them? In the aftermath of September 11, I led a team that drafted a new crisis communications plan for the Massachusetts Medical Society. Things to think about.
Government Shutdown: Head Start Protest Draws Hundreds to Capitol Hill
Associations Now
OCTOBER 2, 2013
A program in western Massachusetts that had just started its school year on Monday due to sequestration-related budget cuts only remains open now because the state stepped in with funding to ensure it could continue to operate for two more weeks. The rally: Backed by a social media campaign, the association held a protest in front of the U.S.
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40 What We Can Learn From Sermo – and What We Can’t
Guilt by Association
APRIL 6, 2009
Disclosure: My employer, the Massachusetts Medical Society , publishes the New England Journal of Medicine. Sermo approached us in late 2006 about the possibility of partnering with them, but we declined, mostly because we were already developing our own social network experiment. Tagged: social media.
Guest Post: Facebook Video Tips from Non-Profit Marketers
Beth Kanter
FEBRUARY 14, 2018
“As a non-profit founded by one of the world’s greatest storytellers, Dr. Jane Goodall, telling our story is essential and the best way to present ourselves as the holistic conservation organization we are, on social media and other platforms. Video is a medium uniquely suited to do just that.”.
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49 Expanding the Hive: Beekeeper Group Welcomes New Bees
Beekeeper Group
SEPTEMBER 3, 2014
Katarina also assisted in the development, launch and monitoring of client-specific social media platforms, both building and maintaining their overall social media presence.
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28 Normalcy, Resiliency, and “Boston Strong”
Guilt by Association
APRIL 21, 2013
I’m on the call list because of my job at the Massachusetts Medical Society.) Together with my colleagues back home, we rewrote and published the newsletter, and fed the material to our social media channels. My first notification of the disaster was a robo-call from the state’s public health agency shortly after 3:00 on Monday.
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The ALS Ice Bucket Donor Retention Challenge
Beth Kanter
DECEMBER 11, 2014
She recalls, “I was visiting a chapter in Alabama when I got a call from the fundraising team mentioning letting me know about the Ice Bucket Challenge that at the time was happening in Massachusetts at fundraising event organized by Peter Frates and that people were posting videos on Facebook.” What are you takeaways?
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10 Steps to Start a Chamber of Commerce
MemberClicks
JUNE 7, 2024
At the time of this writing, every state but Rhode Island and Massachusetts has a state-level Chamber of Commerce. You can also chat in locally-focused groups on social media. Social media pages can help get the word out about the chamber itself and your organization’s activities. Not sure where to start?
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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change
Beth Kanter
OCTOBER 16, 2012
In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. million posts from the 10,000 most-Liked Facebook pages to glean some larger trends in the timing of social shares. How to leverage it: Use a social media scheduler to line up posts for the weekend.
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28 63 people on GovLoop you should know
ChatterBachs
JANUARY 7, 2011
Cindy Lou Baker - Social Services Assistant, USFS. Gadi Ben-Yehuda - Social Media Director, IBM Center for the Business of Government. Bourne - Assistive Technology Director/Mass.Gov Chief Technology Strategist, Information Technology Division, Commonwealth of Massachusetts. Andrea Baker - Director of Enterprise 2.0,
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