Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Associations Now

MAY 4, 2016

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. The moment new members understand the value of the association is the association’s value trigger point.”

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

JUNE 4, 2017

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get? Will someone call each new member too?

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. More info/register.

NJ 258

NJ Email Marketing System Education 258

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged. Related: How new members are prompted to engage.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices.

Newsletter 159

Newsletter Member Research Resources Conference 159

Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Coincidence? Education revenue. Ok, and then what? 1 CAE credit.

Revenue 258

Revenue Arlington Education Content 258

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

APRIL 24, 2018

Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences. Can you stand in your member’s shoes and do this? Related: Member Engagement Research.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Associations Now

AUGUST 28, 2023

This year, about one-third of associations increased their marketing budgets for recruitment (36 percent) and for awareness and engagement (32 percent each). Associations that reported increases in five-year membership levels were significantly more likely to report increases in marketing budget for member engagement.

Report 96

Report Recruiting Recruitment Innovation 96

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges.

Video 213

Video Newsletter Content Revenue 213

Smooth The Path

JULY 26, 2018

Every time we talk about delivering value we would also talk about the experience we are creating too because the two components of member engagement are value and experience. Related: The new member engagement rule of three. Association trend watch: member experiences. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

AUGUST 2, 2018

New members tend to feel this way more frequently because they have no relationship with the association. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Smooth The Path

FEBRUARY 18, 2020

Are you wondering if your members are engaged? One of the traits of engaged members is they can tell stories about how your association helped them. They tell stories like: I remember the first opening session I ever attended. There was a panel taking about an issue near and dear to my heart.

System 125

System Conference Industry Member Research 125

Smooth The Path

MAY 23, 2017

Related: How to exponentially improve member engagement at any association. If you are thinking “oh no, we are a Day 2 association” we can explore ways to get the organization firmly back to Day 1. I am happy to bat ideas around. 3 levers of opportunity for associations who are preparing for the future.

Project 89

Project Conference Member Engagement Strategy 89

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

SEPTEMBER 10, 2019

Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement. New board members feel like an alien in an alien land. The post Our Member’s Decisions Are Not What They Seem To Be appeared first on Smooth The Path.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Associations Now

JUNE 11, 2013

Many associations are reevaluating programs and services to determine the most efficient ways to run their organizations and how to best serve their members, Schonher added. Respondents reported that the top two membership goals in 2013 were increasing member acquisition and retention and increasing member engagement.

Report 40

Report Survey Member Engagement Member Research 40

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on?

Survey 60

Survey Tools Maine Examples 60

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : What’s the best way to figure out what members need?

Ohio 60

Ohio Innovation millennials Resources 60

Smooth The Path

JANUARY 27, 2022

One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. Many of the things that I’ve assumed about what other people were thinking, feeling, or going to do were wrong. I’ve been both pleasantly surprised and deeply let down.

Products 78

Products Member Experience Member Research Member Engagement 78

Fonteva

AUGUST 15, 2019

However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. . With an association platform, your event management tool and member management tool are both based in the same place. 360-view of member engagement.

Association Software 40

Association Software Software Tools System 40

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Explore how data-driven strategies can enhance member engagement, inform strategic decisions, and drive organizational growth. Tony Rossell of Marketing General Inc. thinks the days of one-size-fits-all membership are over.

Strategy 270

Strategy Content Communications Tips 270