Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Explore how data-driven strategies can enhance member engagement, inform strategic decisions, and drive organizational growth. If you register, take this quick LinkedIn poll and see his survey too. More info/register.

Strategy 270

Strategy Education Content Tips 270

Smooth The Path

JUNE 4, 2017

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

AUGUST 28, 2023

That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. This year, about one-third of associations increased their marketing budgets for recruitment (36 percent) and for awareness and engagement (32 percent each).

Report 98

Report Recruitment Recruiting Innovation 98

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

Case Study 104

Case Study Project Association Value Member Engagement 104

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Trends survey. Workplace challenges.

Video 213

Video Content Revenue Strategy 213

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. which surveyed 695 associations. It looks like everyone has found how to make things work. “It

Report 40

Report Survey Member Engagement Member Research 40

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on?

Survey 60

Survey Tools Examples Member Research 60

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Automation ensures communications are consistent and timely, keeping members engaged in your programs.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72