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To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. In an era where technology can make or break an organization’s ability to engage with members and optimize operations, this gap presents a significant risk. This presents a missed opportunity.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Memberengagement. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either. I haven’t heard about this kind of tool and maybe you haven’t either.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. AI tools course. Earn one CAE credit for each live class you attend.
And yet, time and again, the biggest need, the most basic question that associations have is, what do members want? It’s why “engagement’ is a perennial buzzword in the industry, why tools like PropFuel, Feathr, and other micro-engagement platforms are becoming so much more ubiquitous. – come to pass.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| How to Future-Proof Your Organization Discover how evolving member expectations and behaviors are reshaping organizational priorities and strategies. 1 CAE credit. Host: WorkerBee.TV
Wallace Stevens Survey. Insight Guide is conducting research on industry suppliers’ engagement with associations. New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. More info/register. More info/register.
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . Case Study – Creating More Compelling MemberEngagement.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. Learn about a new tool that ensures learning programs work successfully for all participants. .
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
Our Organizational Excellence Survey revealed significant gaps in digital readiness, underscoring the need to prioritize technology now. Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services.
If associations work hard at one thing, it’s simply trying to hear and understand what their members want. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. It’s a lot of work though! And this can be an easy fallback.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D We’ve been defining engagement by what we value, not by what members value.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
Our recent.orgSource survey shows a significant gap in digital readiness among associations. Todays members are accustomed to seamless digital experiences, personalized interactions, and quick responses. Associations that dont invest in technology to support these experiences may struggle to keep membersengaged.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagement strategy. We’ll walk through programming text-based and video-based chatbots using tools like Zapier, Soul Machines, Tidio, and more.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Next Steps: Invest in Digital Upskilling: Offer regular training programs to build confidence in emerging technologies and tools.
Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving memberengagement, and unlocking new insights. But before jumping on the AI bandwagon, its crucial to ask: Why are we using this tool? How does it fit into our strategy?
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Personalized interactions can significantly boost engagement.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Communications tailored to engage specific groups. Outsourced public relations.
The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. Of those surveyed, 59% of the association pros believe upgrading or integrating new technology is a priority to delivering superior member service.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work.
The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Author: Debbie Willis Is your association thriving? Share tailored content.
Associations pros frequently cite memberengagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found memberengagement to be a challenge at your association?
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. We touch more on this in the next section.
Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement. Understand how data can reveal authentic member voices and drive impactful decisions. 1 CMP credit. More info/register.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Increasing memberengagement requires that you personalize their digital experience, which is hard to do if you’re not using these features.
Then please consider participating in.orgSource’s Creating the New Normal survey. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. * – #Eventprofs Happy Hour. Hear about some major considerations for online engagement. 1 CMP credit.
A mobility strategy thus becomes crucial for harnessing memberengagement for your association. Engagedmembers directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in memberengagement?
It should also allow your staff to monitor learner participation via Q&A, group chat, real-time polling, surveys, and quizzes. Look for an LMS that makes it easy to create credentialing and certification programs to help your members advance their careers and your organization diversify your revenue.
By the way, if you’re considering moving your event virtual, we're offering organizations a free event community to help engage your audience before, during, and after your virtual event, from May through December of 2020. 7 Ways to Create an Engaging Virtual Event Experience with Community. Ask for Attendee Feedback.
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. This platform accelerates memberengagement and it’s a concrete example of how a product can drive future outcomes.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. 1 CAE credit. More info/register. Product Marketing Manager, Higher Logic Wed 5/1 at 12 p.m. 1 CMP credit.
Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. Surveys are cost-effective and relatively easy to execute.
Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Membership Mondays: What Does MemberEngagement Mean to You? What are you looking for when talking about memberengagement?
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