Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Smooth The Path

DECEMBER 11, 2017

Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three. Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention E-book.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

MAY 21, 2017

These six insights were straight from member research, and I have three more for you. Receptions are awkward for most attendees except for a few long-timers. I’m a first-time attendee, and I don’t know how to navigate your conference. The topics I care most about are not on the agenda.

Conference 104

Conference Social Media Member Research Leadership 104

Smooth The Path

FEBRUARY 13, 2018

By the way, I conduct member research that studies the needs of new and younger members if you want to understand your members’ needs by career stage). Consider a young professionals page on your website.

Recruitment 108

Recruitment Recruiting How To Member Research 108

Smooth The Path

NOVEMBER 15, 2018

Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. Don’t ask them to guess what new members need or want.

How To 90

How To Member Experience Resources Industry 90

Smooth The Path

MAY 12, 2016

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path. There are important things we may not know about the association.

Member Experience 60

Member Experience Member Research Member Insights Survey 60

Smooth The Path

JULY 26, 2018

Related: The new member engagement rule of three. Association trend watch: member experiences. Member culture: setting the tone for better learning, engagement, and connection. These are some of the most important things I would do as I built my dream association. What would you do?

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

APRIL 7, 2016

So often members ask, “will I get a copy of the final report too?” ” While giving a copy of the final report to each respondent is not feasible or even desirable I have two other options that I’m adding to each member research project going forward. Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Associations Now

MARCH 19, 2019

A learning management system, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging. Colleen Bottorff from the MemberClicks blog says a streamlined member experience should be your number-one priority. Other Links of Note.

LMS 67

LMS Learning Management System Software System 67

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

AUGUST 2, 2018

New members tend to feel this way more frequently because they have no relationship with the association. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Smooth The Path

FEBRUARY 18, 2020

Are you wondering if your members are engaged? One of the traits of engaged members is they can tell stories about how your association helped them. They tell stories like: I remember the first opening session I ever attended. There was a panel taking about an issue near and dear to my heart.

System 125

System Conference Member Research Industry 125

Smooth The Path

DECEMBER 14, 2015

Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments. Start with the segmenting you can do with the association’s data and surveys.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. The race to the bottom is pitting employee against employee and high stress environments are exacerbating tensions and sometimes bad behavior. Influencing skills.

Social Media 60

Social Media Member Research Tips Education 60

Sequence Consulting

SEPTEMBER 8, 2022

However, when considering member research, caution is advised. It is widely acknowledged in market research that individuals do not always follow through on what they express, mainly when it concerns pricing. The services and benefits you provide to your members have evolved significantly since then.

Revenue 72

Revenue Strategy Price Analysis 72

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”

Member Engagement 84

Member Engagement How To Case Study Conference 84

Reid All About it

JULY 9, 2021

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. CAE credits. More info/register. Transactions Corp.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 29, 2016

What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. Related posts: Intentionally designing member experiences.

Innovation 60

Innovation Conference Committee Member Research 60

Smooth The Path

JANUARY 27, 2022

People are complex, and we can each have different reactions to the same experience. One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. Many of the things that I’ve assumed about what other people were thinking, feeling, or going to do were wrong.

Products 78

Products Member Experience Member Research Member Engagement 78

Smooth The Path

APRIL 5, 2018

Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours.

Price 74

Price Cost Industry Member Research 74

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The board president has us running after his pet project. The conference volunteer is not doing her job.

Survey 60

Survey Project Conference Content 60

Smooth The Path

APRIL 19, 2016

There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved. We may not know: the website is buggy. registration is convoluted.

Survey 60

Survey Member Research Member Insights Member Experience 60

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? Why go to an inferior conference put on by a competitor? Why don’t they participate in the benchmark study when they need the data?

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Do You Trust Your Member Data? Break Your Data Silos with a Single Source of Truth Data silos lead to inaccurate data, poor member experiences, and frustration for everyone involved. Workplace challenges. Paska, Ph.D.,

Strategy 270

Strategy Education Content Tips 270