Remove Member Experience Remove Member Research Remove Products
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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Here are the educational events scheduled for next week. Tue 5/7 at 1 p.m.

Tucson 262
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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.

Revenue 258
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Four ideas from the retail world for your association’s member service

Nimble AMS

Provide an engaging and personalized e-commerce experience Give your members the same type of dynamic, personalized shopping experience they’re used to from leading retailers that they can access via any device. With member recommendations you can say, “Because you purchased X, you might also be interested in purchasing Y.”

Discount 133
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Association Brain Food: 7.5.24

Reid All About it

You’re more likely to attract and keep members with either a combination or tiered membership structure. I’m happy to feature it as long as it’s not product-centric. and current CAEs to share their knowledge and experience with the exam. Do You Trust Your Member Data? Tony Rossell of Marketing General Inc. Paska, Ph.D.,

Strategy 270
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Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127
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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Both solutions have their true believers, and it could be easy to take an impassioned argument for either quantitative or qualitative research as a tacit dismissal of the other. But positioning the two as alternatives isn’t productive. What new programs or practices have you developed based on that mix of member research methods?

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

If it is put into the new product process the submitter knows why, when and how. So often members ask, “will I get a copy of the final report too?” If you are considering a member survey this post is worth your time. Related posts: The members we should focus on. Data and association decision-making.