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Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Here are the educational events scheduled for next week. Tue 5/7 at 1 p.m.
Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.
Provide an engaging and personalized e-commerce experience Give your members the same type of dynamic, personalized shopping experience they’re used to from leading retailers that they can access via any device. With member recommendations you can say, “Because you purchased X, you might also be interested in purchasing Y.”
You’re more likely to attract and keep members with either a combination or tiered membership structure. I’m happy to feature it as long as it’s not product-centric. and current CAEs to share their knowledge and experience with the exam. Do You Trust Your Member Data? Tony Rossell of Marketing General Inc. Paska, Ph.D.,
It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.
Both solutions have their true believers, and it could be easy to take an impassioned argument for either quantitative or qualitative research as a tacit dismissal of the other. But positioning the two as alternatives isn’t productive. What new programs or practices have you developed based on that mix of memberresearch methods?
If it is put into the new product process the submitter knows why, when and how. So often members ask, “will I get a copy of the final report too?” If you are considering a member survey this post is worth your time. Related posts: The members we should focus on. Data and association decision-making.
People are complex, and we can each have different reactions to the same experience. One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event.
I’ll be happy to feature it as long as it’s not too product centric. Learn how to choose the right technology and production services in light of emerging best practices. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before it’s scheduled. CAE credits. More info/register.
What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can make them happier, more productive; a better professional and a better member. We are really good at teaching profession specific skills. Relationship skills. Influencing skills.
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