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Personalize the Member Experience, Increase Retention

YourMembership

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Simply pay attention.

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How to Improve Your Member Experience + 15 Ideas

MemberClicks

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

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Good Data Governance Equals Great Member Experiences

.orgSource

Bob Seiner, who is president and principal of KIK Consulting & Education Services, and the publisher of The Data Administration Newsletter offers this performance-oriented definition. The post Good Data Governance Equals Great Member Experiences appeared first on.orgSource.

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The top 8 AI trends for associations in 2025

Nimble AMS

If so, how do you use this powerful tool to meet your members needs while making them feel safe? Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? In 2025 your members will be looking for more from your association.

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Top Digital Trends of 2024 and How to Prepare for 2025 

.orgSource

Personalized Member Experiences as a Standard 2024 Trend : Members now expect personalized experiences, and our survey shows that associations are investing in technologies to deliver tailored, relevant interactions.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

For instance, is having your newsletter tracking in your AMS a requirement? If so, you'll want an AMS that provides robust newsletter functionality or has a comprehensive integration with a robust newsletter tool.”. Look for technology that strikes a balance between member and staff needs, ease-of-use and functionality.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. Remember that newsletter I referenced? So…what are your thoughts?

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