Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

.orgSource

OCTOBER 29, 2024

Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. However, along with its promise, AI presents some unique challenges that organizations must navigate to fully harness its power.

Tools 88

Tools Member Engagement Strategy Innovation 88

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Mon 1/31 at 1 p.m.

Newsletter 195

Newsletter Survey Software Process 195

Higher Logic

JANUARY 4, 2018

“It's easy to focus on a current pain point (your current AMS's unwieldy relationship with your online community) and lose track of other core functions your organization manages through the AMS. For instance, is having your newsletter tracking in your AMS a requirement?

Technology 288

Technology Software Newsletter Tools 288

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. This meeting is self-organized by the consultant community, not an official ASAE event (meaning an event organized by ASAE staff). Congratulations, Dean! Co-mentors. More info/register.

Education 258

Education Social Media Content Strategy 258

Aptify

NOVEMBER 5, 2020

It’s the same with new members to your association. That’s why member onboarding is so important. Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Be personal.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

APRIL 26, 2024

Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. They learned a sense of belonging is essential for retaining members. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Content marketing.

Survey 275

Survey Content Education Strategy 275

Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Member login portal. Member newsletters. Online community platform.

How To 115

How To Software Social Media Member Experience 115

Elevating Engagement

SEPTEMBER 6, 2023

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Member Engagement Case Study Revenue 52

Socious

OCTOBER 10, 2016

But Amazon isn’t the only pervasive brand that’s personalizing the online customer and member experience. These and other organizations have extensive customization in place, which has led to consumers no longer seeing personalization as just a nice touch. Method #2) Tailored Email Newsletters.

How To 100

How To Software Membership Management Newsletter 100

Reid All About it

JANUARY 21, 2022

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

Survey 195

Survey Price Newsletter Technology 195

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

SEPTEMBER 18, 2018

If members feel engaged in both the organization and their own experiences with your organization, then everyone benefits. You’re putting your members in control of their experience. In today’s era of Netflix, Spotify, and Amazon, people expect to have a personalized experience.

Tips 120

Tips Survey Newsletter Member Experience 120

Higher Logic

JUNE 8, 2017

Your all-star members will likely keep most conversations going without help from your organization. Begin by empowering members to use your app to join the communities they’re most interested in, sign up for newsletters, and get notifications about discussion threads. Bonus: Support for a Large Range of Content.

Software 168

Software Content Library Tools 168

Higher Logic

AUGUST 15, 2017

You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?

North Carolina 343

North Carolina Project Leadership Discount 343

Associations Now

JANUARY 28, 2020

They take on important responsibilities and set the tone for a chapter’s culture, programs, and member experience. Garrity suggests providing existing and emerging chapter leaders with training resources such as online courses, in-person leadership training sessions, and weekly or biweekly leadership newsletters.

Leadership 114

Leadership Newsletter Communications Course 114

Associations Now

SEPTEMBER 25, 2018

On an individual level, a member may be experiencing a job transition, a personal or family crisis, or a medical leave that causes him or her to disengage. But an “always on” engagement strategy that’s not attuned to individual members’ needs can have the opposite effect of what you intend. A newsletter pause. How do you do it?

Newsletter 101

Newsletter Member Engagement Member Experience Strategy 101

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 98

Newsletter Member Experience Examples Content 98

Association Success

MARCH 12, 2019

We are in the midst of a significant organizational re-structure, designed to bring the entire organization to a new place from which it can fully support our re-designed business model. This translates to the core primary outcome for all of us on staff: member and customer retention. So, what does this look like? Retention Team.

Certificate 109

Certificate Discount Content Team 109

Association Success

MARCH 25, 2019

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Quick response to members who call, email, or chat. Helpfulness.

Newsletter 109

Newsletter Member Experience Project System 109

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. What’s slowing these association’s down?

Strategy 169

Strategy Social Media Discount Resources 169

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities. Take a detailed look at your organization’s current revenue streams.

Revenue 159

Revenue Tips Social Media Certificate 159

Smooth The Path

APRIL 12, 2018

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Easy access to other members who have the same niche project, goal, or challenge. Frictionless. Helpfulness.

Member Experience 83

Member Experience Newsletter Project System 83

Reid All About it

JULY 7, 2023

. – Association Product Maturity Model (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! 1 CAE credit. . More info/register. . More info/register. CAE credit.

Education 195

Education Tools Chicago Technology 195

Nimble AMS

NOVEMBER 26, 2019

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. They’re what make your organization thrive. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Or better yet, give them a call.

Member Experience 88

Member Experience Tips Newsletter Member Engagement 88

Reid All About it

MARCH 24, 2023

Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Whether staffed internally or through an agency, 47% of organizations now have this job description within their team. Non-dues revenue.

Revenue 233

Revenue Chicago Leadership Education 233

Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Nimble AMS

JULY 23, 2023

But did you know that Nimble AMS utilizes Salesforce Experience Cloud to empower associations to create branded and personalized member experiences? When you use Nimble AMS and Experience Cloud , you can follow your organization’s branding to build a stylized member experience.

Social Media 105

Social Media Member Experience Content Tips 105

Smooth The Path

APRIL 21, 2020

We write emails to our members. We may write the association’s newsletter, webpages, articles, blog posts, or letters to the membership. Today is a scary time to be a writer because there is a lot of criticism from readers about organizations being tone-deaf.

Newsletter 109

Newsletter System Communications Organization 109

Reid All About it

SEPTEMBER 30, 2022

They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. A true hero.

Blended Learning 41

Blended Learning Education Software Marketing 41

MemberClicks

APRIL 3, 2025

These days, its not enough to have a website and a business card; you need a plan that will take your potential members from A to B to C C being a long and happy life as part of your organization. The more people you can get to the spot, the bigger your organization will grow. What Is a Membership Funnel?

How To 52

How To Software Content Review 52

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. Why should your organization adopt this strategy? When you empower customers to do their own research and find you organically, you come across as more trustworthy than a billboard screaming, ‘Buy this now!’” Free up time to focus on the member experience.

Marketing 94

Marketing Case Study Newsletter Content 94

Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. The 200th Episode (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Tools 195

Tools Project Revenue Metro 195

Associations Now

NOVEMBER 20, 2018

On an individual level, a member may be experiencing a job transition, a personal or family crisis, or a medical leave that causes him or her to disengage. But an “always on” engagement strategy that’s not attuned to individual members’ needs can have the opposite effect of what you intend. A newsletter pause. How do you do it?

Newsletter 84

Newsletter Member Engagement Member Experience Strategy 84

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? Reevaluate your young members’ journey.

Tips 98

Tips millennials Recruitment Recruiting 98

Disciple Media

OCTOBER 2, 2023

Member experience is the amalgamation of every touchpoint, interaction, and sentiment your community members encounter in your digital community. So, let’s dive in and explore some practical strategies you can use to elevate your member experience. In other words, a happier member is often a spending member.

Member Experience 36

Member Experience Tips FAQ Content 36

EventMobi: Association Events

NOVEMBER 9, 2023

When it comes to cultivating relationships with members, there’s nothing more important than making a warm first impression. Creating an engaging new member orientation process! It’s never too late to update how your organization handles new membership orientation. How Do You Run New Member Orientation?

Member Engagement 130

Member Engagement Social Media Software Tools 130