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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. In an era where technology can make or break an organization’s ability to engage with members and optimize operations, this gap presents a significant risk.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. Illuminating. RFP for an AMS.
Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Membersurveys. More info/register (ASAE members only). Content strategy. CAE credit.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
In today’s world, there are plenty of tech options, processes, and formulas to implement and manage data. Tech & Infrastructure Ask all of your departments about the platforms and processes they currently use to collect data and whether or not the current infrastructure is set up to meet their needs.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Can it enhance your member value proposition ? Research and evaluate software.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.
This survey will help them assess inclusivity, equity, and overall well-being in our field. To help you sift through the options, D2L’s buyers guide for associations offers advice on the LMS selection process and walks you through the different system features, capabilities, and support services you’ll encounter out there. Paska, Ph.D.,
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data. Take the next step.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. Learn more about the ROI of a smarter AMS».
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Learn about identifying key metrics, streamlining data collection processes, and converting raw data into actionable insights that guide strategic decisions.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
Hear about common measurement data and why it may make sense for you to collect your own data, how to use a specific two-question survey to collect powerful data about what’s going on in your organization and a basic business case approach that enables a different type of conversation with leaders. Do You Trust Your Member Data?
Our buyer's guide will help you simplify the learning management software buying process. Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Tue 2/1 at 12 p.m.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Data about organizations serving adult lifelong learners is hard to find.
If you’re asking members to fill out a survey, provide an incentive for them. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Be creative in how you collect your data.
Although it’s the nitty-gritty part of the process, a solid framework will help your mentoring program hit the ground running. As participants leave the program, send them a survey to collect feedback. Whether you collect names is up to you – an anonymous survey may mean you get more honest feedback. Create a Framework.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Why it’s important: From our survey data, it appears that around 25 percent of associations never use web tracking , which is a shame. Retargeting.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. Hear about key trends concerning digital transformation and technology, event models, memberexperience personalization, and evolving membership models.
But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and memberexperience? About 50% of associations surveyed say their IT budget will increase over the next year. About 50% of associations surveyed say their IT budget will increase over the next year.
To help you provide them with the experience they expect, offer members an online portal where they can manage payments, orders, and preferences; participate in discussion forums; and answer polls and surveys. A member portal is an essential tool. And the professionals surveyed agreed at almost the same rate, 65%. .
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. The memberexperience. Marketing, membership and communications awards. Sticky learning.
AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Engagement means different things for different members. Membership budget. Membership value.
Successful associations prioritize improving the memberexperience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. How do you begin this crucial process? Keep reading for six helpful tips.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
Another noteworthy trend is only a quarter of professionals say they can easily join member data from various resources to create a unified member report. While this number is up from 18% in 2019, data silos remain a pain point for many associations when attempting to provide the best memberexperience. .
Perhaps you’ve lost staff because of broken digital processes and slow technology. You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior memberexperience. . Survey staff. What’s working? What isn’t?
Data Segmentation and Its Huge Impact on the MemberExperience. Member expectations are higher than ever, and in order to keep up, it is critical to focus on the memberexperience to build and maintain loyalty. – How to Personalize the MemberExperience. Thu 5/16 at 12 p.m. 1 CAE credit.
Leveraging modern software at your organization can help you provide an excellent memberexperience and ensure you remain a valuable member resource. With a superior memberexperience, your association can increase member acquisition and grow revenue. Personalize memberexperiences.
There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the memberexperience. . Providing event opportunities is a fantastic way to improve the memberexperience and accelerate association non-dues revenue.
Survey your members . Jumpstart the process by surveying your members to get a sense of their background and industry knowledge. Here’s how to leverage the survey results: 1. In your survey you’ll want to address basic demographic data and request volunteers’ availability and scheduling.
Together you can discuss the consequences for the memberexperience and plan a strategy to balance the change with more membership benefits. Crafting a communication plan where your motivation for change is clear and necessary for success will help all team members work toward the common purpose. . Notify long-time members. ?
Majorities of association members and professionals agree that organizations must digitally transform to survive. Currently, 36% of surveyedmembers and 50% of surveyed association professionals believe that the fact their association isn’t keeping up with the pace of technology is the main reason their organization is falling behind.
If you seek members who are invested in advocacy or volunteering, ensure you have meaningful opportunities available at your association. Survey your members to understand their volunteer motivations and connect them to the best volunteer or advocacy options. . How do you measure goals and success through member engagement? .
According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?
The second article points out that association members are much more “tech savvy” than association executives may think. The association changed the phrasing of certain questions to make the questionnaire more applicable to a non-profit membership organization.
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