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When it comes to retaining and engaging your members, optimizing your memberexperience is everything. You probably already have a wealth of data from membersurveys. But when it comes to how to make it better, it can be difficult to know where to start!
Identify the needs of your members and how to best meet them. Explore the benefits of gathering feedback and ready-to-us examples to help you create a meaningful survey to enhance memberexperience and drive improvements.
The post What We Learned from the 2022 Association MemberExperienceSurvey appeared first on Higher Logic. Find out what your members want. Higher Logic’s 2022 Association MemberExperience Report helps you do just that. . For association leaders, the advice is often the same again and again.
Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. Data-Driven Decision Making is Still in Its Infancy The survey results also highlighted the slow adoption of data-driven decision making. Key Findings: The State of Digital Transformation 1.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and memberexperience.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Despite this, our survey shows only a small percentage of associations use analytics effectively.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your memberexperience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends. .
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data. Take the next step.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. Learn more about the ROI of a smarter AMS».
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. .
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. More info/register (ASAE members only).
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Ask members if theyre satisfied with your AI-enhanced services and content.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before.
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great memberexperience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing. Personalize the memberexperience.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance.
When you’ve got your members gathered a t your in-person events, whether it’s an annual event or something smaller, collect all the data you can. If you have an online community, this is a great place to get to know your members. Position Your Association for Success in 2019: Help Your Members Help You. Online Community.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. Do You Trust Your Member Data? Paska, Ph.D.,
Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Associations must go beyond basic interactions to deliver seamless, value-driven experiences at every touchpoint. Are we engaging members throughout their journey, from onboarding to renewal?
Analyze Member Engagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations. These initiatives should address challenges, build on strengths, and enhance the memberexperience. Assess your organizations readiness for excellence with our Future-Ready Survey.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Data about organizations serving adult lifelong learners is hard to find.
To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. 5 Steps to Increase New Member Retention. Getting new members to renew is all about improving the first-year memberexperience and giving them a clear return on investment for their dues.
A modern learning experience Your online learning software should support your entire continuing education program with a full range of online learning options, including livestreaming, webinars, webcasts, and on-demand courses. The solutions work even better together to help you deliver a great memberexperience.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Why it’s important: From our survey data, it appears that around 25 percent of associations never use web tracking , which is a shame. Retargeting.
Here’s how to elevate your CLE content: Tailor content to member needs: Regularly survey your members to identify their interests and challenges. Invest in the right learning management system A robust learning management system (LMS) can streamline your CLE offerings, drive revenue, and enhance memberexperience.
According to Community Brands 2022 Association Trends Study, 82% of Gen Z members connect on YouTube and Instagram, 69% on TikTok, and 67% on Snapchat. While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyedmembers engage on the platform. Create engaging content.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. They save time and when done well, can truly enhance the memberexperience. Do you use all the data you collect? Mobile engagement strategy.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Try to avoid adding more than 5 people per group or department.
Improving the MemberExperience With Event Data Events provide valuable insights into member behavior, preferences, and engagement levels. By analyzing event data, your association can refine its strategies and continue delivering experiences that keep members coming back.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Tue 2/1 at 12 p.m.
Hear about common measurement data and why it may make sense for you to collect your own data, how to use a specific two-question survey to collect powerful data about what’s going on in your organization and a basic business case approach that enables a different type of conversation with leaders. Do You Trust Your Member Data?
– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Niero, PhD (moderator), Vice President, Professional Testing, Inc. Wed 2/19 at 2 p.m.
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