This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?
Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But memberinsights are hard to come by. Members are busy, and likely they will continue getting busier in the future.
Have you got questions for your members? The post A MemberResearchStrategy to Consider appeared first on Smooth The Path. Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative.
Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable memberinsights but why does. Think of all the memberresearch you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.
As a memberresearcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. If they had the solution their problem would not be a problem any more.
Likely members like the conference more or less than we assume they do. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members?
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the memberinsights we gain to develop our member communications, set our strategy, and create an innovation plan.
The board also has the research results and they are currently developing the strategic plan based on these insights. In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Related: Slow data vs. fast data.
We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. Now we can act on that information.
Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.
Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.
We feel better when we can say 75% of our members do this. When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from? Why do we want statistics so much? 45% want this.
There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved. We may not know: the website is buggy. registration is convoluted.
What do you do if you are coming to an association that has a recent messy history? Perhaps the CEO’s desk has been a revolving door. Or the board has been particularly dysfunctional. Or many strategic planning efforts have been started but never brought to completion.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content