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Association Brain Food: 12.6.24

Reid All About it

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Discover insights from each organizations automation adoption journey. Learn how this initiative liberated teams to channel their energies toward higher-value projects.

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Top Digital Trends of 2024 and How to Prepare for 2025 

.orgSource

Many rely on basic reporting, leaving untapped potential in member insights and operational optimization. How to Prepare for 2025 : Invest in Data Tools and Analytics : Equip your team with data visualization tools that offer insights into membership trends and program effectiveness.

How To 88
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From Resilience to Growth: How Associations Can Succeed  

.orgSource

Cross-departmental projects bring diverse perspectives to problem-solving. Yet, many associations report challenges in integrating emerging tools like AI and maintaining cybersecurity. Encourage Data Literacy: Train staff to interpret data and integrate insights into their workflows.

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Association Brain Food: 2.7.25

Reid All About it

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

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How to Make Analytics a Priority – Finally!

Association Analytics

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. They can focus on analyzing the data for insights, not pulling all of the data together.

How To 169
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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.