Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruitment Recruiting Team 83

Smooth The Path

MAY 3, 2018

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Reid All About it

FEBRUARY 18, 2022

And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. See how associations are using a conversational approach to member communications: talking to “The Market of One” to gain member insights and drive action. CAE credits.

Content 39

Content Tips Strategy Marketing 39

Smooth The Path

MARCH 10, 2016

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Innovation Resources Content 60

Reid All About it

JANUARY 10, 2025

Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Or, Love Asheville From Afar by shopping at online stores or contributing to fundraising efforts in Asheville. 1 CAE credit. More info/register.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

APRIL 16, 2021

Vasan Selliah, Member Insight and Engagement Manager, CSAE. Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. Presenters: Joshua Slyman, Consultant, Strategic Services, Higher Logic. Thu 4/22 at 2 p.m. 1 CAE credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. If you’ve participated before, check your email for a personal link from MGI. Recession prep.

Revenue 39

Revenue Education Leadership Strategy 39

Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Membership. I bet a craft beer you haven’t given all of these solid ideas a shot. Association reading.

America 264

America Strategy Content Social Media 264

Reid All About it

FEBRUARY 11, 2022

Hear about the latest digital media and advertising trends, digital channels and platforms that are growing in popularity, recent research on digital ad effectiveness and consumer preferences, opportunities for your association to capitalize on market trends, and digital marketing strategies to increase recruitment, engagement and retention.

Content 39

Content Strategy Technology Tips 39

Reid All About it

MARCH 14, 2025

Read about their sold-out guided exhibit tours, one-day showcase of local startups and service organizations, recruiters row, and AI showcase. More info/register (ASAE members only). Learn about Shiras proprietary tool, Passiontivity, that can revolutionize the way you recruit, engage, and career path your staff. 1 CAE credit.

LMS 258

LMS Tampa Certificate Education 258

Reid All About it

FEBRUARY 14, 2025

– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. More info/register. Host: Meetings Today Speaker: Kevin Carr, Vice President Sales, Hospitality Cloud, Cvent Wed 2/19 at 2 p.m. More info/register.

Chicago 252

Chicago Arlington Education Strategy 252

Reid All About it

NOVEMBER 29, 2024

Mapping a Digital Member Journey: Steps to Elevate Member Experience Hear about the essentials of curating a digital member journey—from recruitment to lifelong engagement. Wojno, Chief Operating Officer SVP, Innovation & Member Advancement, International Dairy Foods Association Wed 12/11 at 3 p.m. –

Arlington 245

Arlington Chicago Education Strategy 245