Reid All About it

FEBRUARY 7, 2025

– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Niero, PhD (moderator), Vice President, Professional Testing, Inc. Wed 2/19 at 2 p.m.

Chicago 275

Chicago Revenue Education Member Engagement 275

Smooth The Path

JANUARY 28, 2020

Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Each time we ask for feedback or conduct a survey, we have to trade in some engagement goodwill. What do you do?

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Nimble AMS

AUGUST 23, 2022

How to get informed about the state of your member data. The next step is learning more about your member data. Gauge how your association measures up by surveying your staff to identify key trends in your organization. Does your staff require any additional training to better manage member analytics? .

Organization 134

Organization Survey Tips Report 134

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Nimble AMS

AUGUST 8, 2022

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data.

Committee 110

Committee Review Survey Member Engagement 110

Nimble AMS

JUNE 15, 2022

Meeting with individual members at association events or in the workplace is the perfect setting to inquire about what problems members face in the industry. Survey a larger group of members. To further identify industry issues and trends, survey your members. Identify industry issues with survey results.

Leadership 95

Leadership How To Survey Member Experience 95

Smooth The Path

JUNE 7, 2018

When surveys stop working but you still need to learn more about member’s challenges, problems, opinion, needs, wants, and goals. You analyzed member data and conducted surveys, here’s what is next. Helping members answer the questions that matter most.

Member Research 88

Member Research Survey Member Insights 88

Smooth The Path

APRIL 7, 2016

Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

DECEMBER 21, 2015

While observation as a market research tactic is working exceptionally well for retailers and for consumer products companies we association executives, on the other hand, don’t often see our members in their natural work habitat doing their everyday duties. Data and surveys are both limited.

Member Research 94

Member Research Survey Products Technology 94

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Ask, “Do you want better member insights to inform strategy?” Think about this from the perspective of where you are coming from, where you are now, and what you want to achieve. Ask your colleagues questions. Be sure to ask stakeholders in different departments.

How To 169

How To Case Study Cost Revenue 169

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. The board also has the research results and they are currently developing the strategic plan based on these insights.

Case Study 104

Case Study Project Association Value Member Engagement 104

Association Success

NOVEMBER 28, 2017

Check in with your member community through surveys to find out what’s working and what has to go. Your members are on a journey with your association. Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement and retention.

Survey 62

Survey Sample Member Insights Industry 62

Associations Now

FEBRUARY 6, 2024

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

Innovation 81

Innovation Tools Revenue Member Insights 81

Smooth The Path

APRIL 3, 2016

When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Before you go to your go-to member insight methodology. Data and association decision making. The post Slow Data vs. Fast Data appeared first on Smooth The Path.

Member Insights 60

Member Insights Conference Member Research Survey 60

Elevating Engagement

MAY 5, 2023

People are now officially over-surveyed. The standard survey is kind of boring, and people tend to race through them without reading the directions. If you need to field a more standard survey, check out Typeform , the rare survey platform where engagement is built into each interaction. Think out of the feedback box!

Survey 71

Survey Tools Examples Member Insights 71

Nimble AMS

APRIL 6, 2022

Other customer favorites that assist staff in job efficiency include Survey Monkey, Phone2Action, Mass Mailer, Slack, Aircall CTI, and All Aboard. . Customer success story: Increasing member retention with IACP. Because of predictive analytics, IACP saw a dramatic improvement in its member retention rates. .

Software 117

Software Missouri Revenue Member Experience 117

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

MemberClicks

NOVEMBER 17, 2022

Other organizations’ members may love the Q&A sessions and being more interactive with speakers. If you’ve held this event before (or an event similar to it), hopefully you collected feedback via a post-event survey. What were some of the main takeaways you got from those surveys?

Survey 72

Survey Member Insights Examples Maine 72

Sequence Consulting

MARCH 26, 2021

This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Do not assume what your members want. Regularly gather member feedback through surveys, focus groups, and social media polls.

Social Media 72

Social Media Survey Resources Tools 72

Sequence Consulting

MARCH 26, 2021

This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and social media polls.

Social Media 72

Social Media Survey Resources Member Engagement 72

Sequence Consulting

MARCH 26, 2021

This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and social media polls.

Social Media 72

Social Media Survey Resources Member Engagement 72

Smooth The Path

FEBRUARY 28, 2017

It is time to discover your members’ stories. Related: You analyzed member data and conducted surveys, here’s what to do next. Do you know that member surveys can be risky? Member surveys miss context.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

JANUARY 24, 2019

Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Quantitative, like surveys, is statistically significant.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

FEBRUARY 17, 2016

Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too. Associations have members, an annual conference, a directory and some kind of publication. Associations also may conduct benchmark surveys, lobby, train, certify or mentor. Focus on What We Do.

Directory 60

Directory Innovation Survey Member Insights 60

Reid All About it

SEPTEMBER 13, 2019

Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. good data for every stage of the member lifecycle. Presenter: Monica Finch, Head of Communications & Brand at Classy. Tue 9/17 at 2 p.m.

DC 34

DC Washington Revenue Review 34

Smooth The Path

JUNE 19, 2016

We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Online surveys don’t allow and don’t prompt members to add important questions and then answer them. Qualitative member research methods do.

Member Research 68

Member Research Survey Project Education 68

Associations Now

JULY 19, 2019

The app created a more seamless process for registering, accessing brochures, and responding to surveys,” she says. Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights.

Conference 61

Conference Social Media Member Insights Leadership 61

Smooth The Path

APRIL 21, 2016

Beware of one question surveys for associations. Should we look outside the association to talk to prospective young members? The post Don’t Ask for Feedback from Members Who Are Too New appeared first on Smooth The Path. Related: Data and association decision-making.

Survey 60

Survey Member Research Member Insights 60

Smooth The Path

MAY 3, 2018

.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”

Innovation 87

Innovation Recruitment Recruiting Leadership 87

Smooth The Path

AUGUST 2, 2016

Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw].

Member Research 60

Member Research Survey Conference Strategy 60

MemberClicks

MAY 9, 2022

Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. This member survey question could be an open-ended question, or in a multiple-choice format. How to ask your members these questions before planning an association event. Email survey.

Event Planning 52

Event Planning Survey Review Social Media 52

Smooth The Path

FEBRUARY 21, 2016

When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from? But sometimes they are not. How did we ask the question? Are we interpreting the answer correctly ?

Survey 60

Survey Member Research Member Insights Strategy 60

Smooth The Path

APRIL 19, 2016

When you are ready to ask members all of the questions you are so curious about, let’s talk. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior. Related articles: Slow data vs. fast data.

Survey 60

Survey Member Research Member Insights Member Experience 60

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.

Discount 52

Discount Resources Social Media Content 52

Smooth The Path

FEBRUARY 9, 2017

Hearing member’s stories is such a valuable thing, but these stories can be tricky to hear. Quick heat-of-the-moment online, email or phone feedback from members can be laden with emotion making the creator’s words convoluted or inaccurate. Surveys assume that we know all the possible answers, but we don’t.

Survey 60

Survey Project Conference Content 60

MemberClicks

OCTOBER 23, 2023

Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to. Delve into the specifics: Are there industry webinars exclusive to members? Insightful articles that tap into the latest trends? Use trade association membership software to send out surveys.

How To 52

How To FAQ Software Florida 52

Smooth The Path

JULY 30, 2020

Back in the old days of in-person meetings, member conversations helped only the members having the conversations. Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data.

Member Research 78

Member Research Video Report Conference 78