Smooth The Path

MARCH 11, 2021

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

MARCH 5, 2020

When it comes to member research, and maybe even feedback, your board is not a reliable source. Board members may: Remember the good old days and want to return the association to that time. Board members add a ton of value to the organization, just not accurate member insights. A member research study to consider.

Member Research 88

Member Research Member Insights Resources Organization 88

Experts in Membership Marketing

MAY 7, 2013

This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. If your leadership needs it, these results provide a strong rationale to perform member research. 59% saw an increase in membership and 45% realized an increase in renewals.

Member Research 28

Member Research Survey Leadership Report 28

Smooth The Path

JULY 30, 2020

What member feedback to keep and what to toss. Announcing an entirely new methodology of member research. Likely there is a mountain of rich qualitative data that is just waiting for you. Related: Board focus groups tend to be wildly inaccurate.

Member Research 78

Member Research Video Report Conference 78

Nimble AMS

AUGUST 8, 2024

With abandoned cart reminders, you can send an automated email to ensure members follow through with a purchase ensuring you don’t lose a sale. So do your members. Research suggests that almost 80% of consumers prefer live chats versus phone calls.

Discount 138

Discount Tips Member Experience Member Research 138

Smooth The Path

JUNE 19, 2016

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do.

Member Research 68

Member Research Survey Project Education 68

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. These are some of the goals we have but, what tool do we start with?

Member Research 76

Member Research Revenue Member Engagement Tools 76

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. If they had the solution their problem would not be a problem any more.

Member Research 94

Member Research Survey Marketing Products 94

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 52

Report Marketing Member Research Innovation 52

Smooth The Path

JANUARY 17, 2019

I feel supported because the staff takes the time to connect me to other members and the resources that I need is very different than I feel supported because I know when I call someone will answer the phone. The intrepretation problem is why I like qualitative member research so much.

Survey 68

Survey Member Research Resources Association Value 68

Smooth The Path

MARCH 8, 2016

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Why no member survey may be better than one member survey. The post Before You Go To Your Go-To Member Insight Methodology appeared first on Smooth The Path.

Member Insights 60

Member Insights Member Research Survey Project 60

Smooth The Path

MAY 16, 2019

Providing value-based member marketing is far more inconvenient than promotional marketing. In my line of work qualitative, interview-based member research is waaaayyy more inconvenient than fielding a survey. Every day we balance convenience with the engagement work that our members want.

Member Engagement 79

Member Engagement Member Research Innovation Survey 79

Association Adviser

FEBRUARY 6, 2015

Marketing & Communications Membership association research industry research marketing research member research member surveys. The post Joint Surveys and the Importance of Knowing Your Industry appeared first on Association Adviser -. For more about this topic, click on the headline.

Survey 60

Survey Industry Member Research Communications 60

Achurch

JULY 19, 2023

Team members make eye contact with each other and talk energetically with each other. Team members connect with each other and not just the leader. Team members research ideas outside of the boundaries of the team and bring back the best ideas. Water-cooler or hallway conversations carry over into the team meetings.

Team 83

Team How To Tips Innovation 83

Smooth The Path

AUGUST 2, 2016

A new way to think about why member join. Members leave associations without a sound. Curious about how to get back in sync with your members? This style of member research might be right for your association’s goals. The post How Often are We Out of Sync with Members?

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices.

Newsletter 159

Newsletter Member Research Resources Conference 159

Portage Group

AUGUST 8, 2012

It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.

Survey 100

Survey Member Research Committee Process 100

Associations Now

AUGUST 28, 2023

Associations that reported one-year membership growth were more likely to use the following strategies compared to groups that reported decreases: compelling “What’s In It For Me” messaging (58 percent), tailoring messaging based on member or market segment (48 percent), and conducting member research to understand prospect needs (43 percent).

Report 98

Report Recruiting Recruitment Innovation 98

Smooth The Path

APRIL 7, 2016

So often members ask, “will I get a copy of the final report too?” ” While giving a copy of the final report to each respondent is not feasible or even desirable I have two other options that I’m adding to each member research project going forward. Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

JANUARY 15, 2019

I conduct member research all the time, so I get direct access to the bright spots in our industry. Where do you get knowledge and insights about the association industry? I am lucky. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more.

Resources 79

Resources Newsletter Education Member Research 79

Smooth The Path

OCTOBER 2, 2017

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members.

Florida 76

Florida Recruiting Recruitment Member Research 76

Optimist Consulting

JANUARY 27, 2016

What is the member experience of that touchpoint? You can review the touchpoint as a member – what does it look and feel like? You can also bring the touchpoints into member research if you want to gain a deeper understanding. It is to provide information, prompt action or deliver a service? Does it do what it needs to?

Review 100

Review Member Experience Member Research Examples 100

GrowthZone

JUNE 6, 2017

This is one key reason why new members do not renew at the same rate as other members. Engage your new members early and engage them for life! Amanda Kaiser, MBA, is a qualitative member researcher. Take advantage of that window of opportunity.

Member Engagement 133

Member Engagement Member Research Process Industry 133

Smooth The Path

FEBRUARY 13, 2018

By the way, I conduct member research that studies the needs of new and younger members if you want to understand your members’ needs by career stage). Consider a young professionals page on your website.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

AUGUST 2, 2018

New members tend to feel this way more frequently because they have no relationship with the association. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges.

NJ 254

NJ Email Marketing System Education 254

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

AUGUST 9, 2019

If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. . — Keith R. Chamberlain (@ChamberlainKR) August 8, 2019.

New York 88

New York Social Media Price Content 88

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition.

Association Value 84

Association Value Team Industry Member Research 84

Reid All About it

NOVEMBER 1, 2024

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what?

Revenue 254

Revenue Arlington Education Content 254

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges.

Video 212

Video Newsletter Content Revenue 212

Associations Now

MAY 3, 2019

For starters, your test takers need to accept the validity of the exam based on how well it incorporates content that squares with their real-life professional experience, says member researcher Amanda Kaiser on Smooth The Path. How can we create an exam that meets everyone, exactly where they are?

Process 81

Process Certificate System Tips 81

Association Success

MAY 28, 2019

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members.

Survey 113

Survey Social Media Marketing Member Research 113

Reid All About it

JUNE 21, 2024

Glover, SHRM-SCP, VP of HR, Consulting, Marcum Cynthia White, Director of HR, Consulting, Marcum Wed 6/26 at 12 p.m. 1 CAE credit.

Arlington 259

Arlington San Diego Course Nebraska 259

Associations Now

MARCH 19, 2019

It doesn’t come without risks , says member researcher Amanda Kaiser. Other Links of Note. Keep your nonprofit tax compliant with these three tips from the Wild Apricot blog. Considering a free membership model? As the second-most visited website, YouTube holds a lot of marketing power.

LMS 69

LMS Learning Management System Software System 69