Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. Host: Higher Logic.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Portage Group

AUGUST 8, 2012

It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.

Survey 100

Survey Member Research Committee Process 100

Smooth The Path

MARCH 11, 2021

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

Member Research 113

Member Research Cost Conference Industry 113

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Order and change. Fri 7/9 at 1 p.m. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Sequence Consulting

SEPTEMBER 8, 2022

As professionals, you provide substantial value, and it’s only reasonable for your members to contribute accordingly. To effectively raise dues and gain support from your members, your organization should consider three essential steps. It is helpful to know what similar organizations charge their members.

Revenue 72

Revenue Strategy Price Analysis 72

Associations Now

MAY 4, 2016

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. Please share your experience in the comments.

Member Research 40

Member Research Sample Industry Report 40

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. The Future of the Profession.

Survey 113

Survey Social Media Member Research Marketing 113

Associations Now

AUGUST 28, 2023

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Here’s a look at some of the strategies and marketing tactics that stood out in the report.

Report 98

Report Recruitment Recruiting Innovation 98

Smooth The Path

AUGUST 30, 2016

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Even the organizations that aren’t consistently innovating seem to recognize its value. Step 3) Define Your Strategy.

Innovation 100

Innovation Membership Management Process Products 100

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

MAY 7, 2017

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Deeply understanding members is at the root of it all.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

MARCH 19, 2019

Also: Finding a learning management system fit for your organization. Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We It doesn’t come without risks , says member researcher Amanda Kaiser. Printed tickets?

LMS 67

LMS Learning Management System Software System 67

Associations Now

AUGUST 27, 2018

Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. It will display as “google images” in the Source report and “google images/organic” in the Source/Medium report, says Seiden. And if that strategy fails, well, there’s nothing wrong with being honest.

Social Media 52

Social Media Recruiting Recruitment Member Research 52

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. With this in mind they decided to test out a qualitative research methodology as input to this strategic planning process.

Case Study 104

Case Study Project Association Value Member Engagement 104

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

MemberClicks

FEBRUARY 29, 2024

In the digital era, associations and other organizations need to be able to move quickly and with agility. These committees are becoming more and more common in for-profit companies, nonprofit organizations, and member associations. The board of directors looks at long-term strategy and governance.

Committee 52

Committee Organization Leadership Strategy 52

Associations Now

JUNE 11, 2013

Many associations are reevaluating programs and services to determine the most efficient ways to run their organizations and how to best serve their members, Schonher added. Sixty percent of executives reported their association has a separate strategic plan to increase member engagement.

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.

Connecticut 40

Connecticut New York New Jersey Member Research 40

Association Adviser

SEPTEMBER 19, 2016

SW : At OSCPA, we encourage ideas from all parts of the organization, but we also recognize the need process. We want to avoid innovation overload and ensure that our resources are directed where they will generate the greatest member value. What can non-financial organizations do to raise their own members’ financial literacy?

Ohio 60

Ohio Innovation millennials Resources 60

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Using a constituent relationship management system is important for keeping all your data on your members in one organized place. What is an AMS platform?

Association Software 40

Association Software Software Tools Association Management 40

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. Virtual While in-person events are important, so are virtual ones.

Committee 40

Committee Team Library Review 40

Smooth The Path

MAY 23, 2017

Day 1 is the term that Jeff Bezos uses for an organization’s startup and growth phases. He talks about “Day 1 vitality” which I assume he means when organizations are delivering to their customers’ much needed great value. We can change the organization’s strategy.

Project 89

Project Member Engagement Conference Strategy 89

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Well explore four strategies for doing so, starting with using the right technology.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72