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Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what?
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new memberrecruitment, as well as associations successfully communicating their value proposition to members.
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. While planning a membership summit for city and area Florida realtors associations, the event host found my session on FSAE’s program and asked me to give the presentation to their association professionals.
Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). Engagement Platforms Demo Day See presentations from a limited number of industry partners that offer Engagement Platforms.
As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.
In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative memberresearch, mainly conducting in-depth member interviews for associations. So, where’s the balance?
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for memberresearch and the power of delegating metric measurement to staff. What about the rates among each of your key member segments, job titles, or regions?
Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. Here’s one your presenter may not have considered: Color blindness among attendees might be affecting their perception of what they see during a presentation. A little automation goes a long way.
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